Video B-roll via satellite - Virgin Mobile Says "Your Number's Up" To Customer Unhappiness

    Major Consumer Awareness Campaign Launches Today With Action-Packed Stunt
    Featuring An Imprisoned Richard Branson

    TORONTO, March 13 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    DATE OF FEED:   Tuesday, March 13th, 2007
    TIME OF FEED:   3:00 PM - 3:30 PM EDT
    CO-ORDINATES:   Anik F2 C band analogue, Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical

    STORY SUMMARY: The wait is almost over and freedom is just around the
corner. On March 14th, Wireless Number Portability (WNP) will finally be a
reality in Canada. Mobile customers will now have the right to take their
number with them to any company they choose. Virgin is known world wide for
making an unforgettable entrance when it's time to announce a great new
service. The launch of WNP in Canada will be no exception.
    An action-packed stunt featuring an imprisoned Richard Branson will take
place at Yonge-Dundas Square at 11:00 a.m. on March 13th. Richard Branson has
extended an open invitation for all Canadians to come downtown and to watch as
he escapes his 'mobile' jail cell and delivers freedom to all Canadian mobile

    Jen Koster, Hill and Knowlton, 416-413-4615 (office), 416-721-7991
(mobile), Erica Faltous, Hill & Knowlton
Canada, 416-413-4695 (office), 416-655-8221 (mobile),

    For technical information DURING the feed, please call CNW at
    (416) 863-5615.

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are

For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-9350

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