Video B-Roll Via On-Demand and Satellite - The Longest and Most Exciting Charitable Cycling Event in the World Announced

    Sears Canada and Coast to Coast Against Cancer Foundation announce 7,000
    kilometer ride across Canada

    TORONTO, June 12 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    On-Demand Coordinates / URL:

    Live Satellite Coordinates:

    DATE OF FEED:      June 12, 2007
    TIME OF FEED:      2:00PM ET - 2:30PM ET
    CO-ORDINATES:      Anik F2 C, Transponder 3B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3820 vertical

    TOC                CFA TX 1

    STORY SUMMARY: TORONTO - Sears Canada and Coast to Coast Against Cancer
    Foundation announce a new National major charity initiative that will see
    cyclists ride across Canada, traveling nearly 7,000 kilometers, in the
    longest and most exciting charitable cycling event in the world. The ride
    is expected to be an annual event with the goal of raising significant
    monies for children's cancer charities in Canada.

    SHOT LIST: 1:30min Edited segment cut to music followed by various bike
    riding footage from Coast to Coast. The footage supports the launch at
    10:45AM, Tuesday June 12th, 2007 at Dundas Square, Toronto.

    The launch will include numerous exciting cycling events and activities.
    High school students, Toronto Police Officers, and Sears Canada
    associates will compete in the first ever "friendly" stationary cycling
    challenge called "The Inside Ride" ( This
    challenging and fun-spirited cycling competition is getting rave reviews
    throughout the province from high schools, community groups and
    workplaces, looking for a fun, team-building activity to promote health
    and wellness.

    Louisa Cantelon, The Inside Ride, (416) 988-2539 or louisa.cantelon@; Katarina Kristanic, Sears Canada Inc., (416) 941-4424,

    For technical information DURING the satellite feed, please call CNW at
    (416) 863-5615

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are

For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-9350

Organization Profile

CNW Video Services

More on this organization

Sears Canada Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890