Video B-Roll via On-Demand and Satellite - Maxwell House to brew some good on March 26 at Toronto's Eglinton Station

    With free subway rides & coffee: Chantal Kreviazuk busking for Habitat
    for Humanity Canada

    TORONTO, March 25 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    On-Demand Coordinates/URL:

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    Live Satellite Coordinates:

    DATE OF FEED:         Wednesday March 26th
    TIME OF FEED:         11:00 AM EDT - 11:30 AM EDT
    Co-ORDINATES          Anik F2 C, Transponder 1B
                          Audio subcarrier 6.2 and 6.8
                          Downlink frequency 3740 vertical
    TOC                   CFA TX 1

    STORY SUMMARY: Experts agree that kindness is reciprocal. If you
experience an act of kindness you are more likely to do something nice for
someone else. With this in mind, Maxwell House Coffee declares March 26 a day
to Brew Some Good! As millions of Canadians wake-up to a new cup of Maxwell
House, Canada's favourite coffee brand will conduct random acts of good to
start a wave of more than 10,000 do-gooders in Toronto.

    WHEN:     Wednesday, March 26, 2008, 6 - 9 a.m.
              Interview opportunities at 7:45 a.m. sharp; performance starts
              at 8:00 a.m.

    WHERE:    Eglinton Subway Station, North-West corner of Yonge Street &
              Eglinton Avenue

    WHO:      Maxwell House do-gooders; Habitat for Humanity Canada; special
              celebrity guest busker Chantal Kreviazuk and thousands of
              subway riders

    WHAT:     Free subway rides and cups of new Maxwell House Coffee On the
              House for 10,000 subway riders!
              A Maxwell House donation of $100,000 to Habitat for Humanity
              Celebrity busker, Chantal Kreviazuk - internationally renowned,
              hit-making singer/song writer and Juno Award winner (performing
              in RIO-CAN Yonge & Eglinton Center, just outside Eglinton
              Subway station)

    WHY:      To encourage people to treat this day as an opportunity to brew
              some good through random acts of good and celebrate a better
              morning with a better Maxwell House Coffee, now made with
              premium quality 100 per cent Arabica beans.


    -   Sound bite from Bill VandenBygaart, VP Beverages, Kraft Canada
        (Explanation of today's event)
    -   Sound bite from David Hughes, President and CEO, Habitat for Humanity
    -   Sound bite from Chantal Kreviazuk
    -   Visual of people getting free coffee and free subway rides
    -   Streeters - comments from the public
    -   Visual of introductory remarks from Maxwell House, Habitat For
        Humanity, and Chantal Kreviazuk
    -   Visual of Chantal Kreviazuk performance

Strategic Objectives Tel: (416) 366-7735; Cell: (416) 533-9454; Fax: (416)
366-2295; E-mail:; or Vashti Singh at Strategic
Objectives Tel: (416) 366-7735; Cell: (416) 522-1243; Fax: (416) 366-2295;
    For technical information DURING the satellite feed, please call CNW at
(416) 863-5615

    CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast
quality material direct from our website to accredited journalists worldwide.

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For further information: CNW BROADCAST, TORONTO, (416) 863-9350

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