Video B-Roll Via On-Demand and Satellite - 2008 Ikea Catalogue Offers Home Décor Customization



    TORONTO, Aug. 1 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    On-Demand Coordinates/URL available from 11:00 am ET, Thursday,
August 2nd, 2007:

    http://cnw.pondeserver.com/story_details.asp?fn=125

    Live Satellite Coordinates:

    
        DATE OF FEED:        Thursday, August 2nd, 2007
        TIME OF FEED:        10:00 am ET - 10:30 am ET
        CO-ORDINATES:        Anik F2 C
                             Transponder 3B
                             D.Link Freq: 3820
                             Audio subcarrier 6.2 and 6.8
        TOC                  CFA TX1
    

    STORY SUMMARY:

    This August, 6.5 Million Canadian households will receive a copy of the
2008 IKEA Catalogue, featuring over 3,000 new products. This year's Catalogue
offers both new and expanded product ranges that allow people to customize
their home décor to suit their individual tastes, needs and budgets. IKEA has
always been a leader in home organization and now more than ever this is true.
Not only is IKEA offering quality products in many different style groups, a
great deal of detail has gone into developing interior fittings that truly
provide innovative home organization options. In addition to interior
fittings, every room in the house can now be customized to suit individual
needs using clever and flexible home furnishing solutions.

    SHOT LIST:

    
    -   Interview with Cass Hall, Marketing Manager of IKEA Canada
    -   Shots of fashion show with host Jay Manuel
    -   Interior and exterior shots of IKEA store
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Madeleine
Lvwenborg-Frick, Public Relations Manager, IKEA Canada at 905-637-9440,
extension 378 or by e-mail at mdlw@memo.ikea.com
    DURING the satellite feed, please call CNW at (416) 863-2112.

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.





For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-9350


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