VIDEO B-ROLL AVAILABLE VIA CNW - Reebok launches The Sport of Fitness with flash mob, 15,000-pound shipping container and demonstrations by elite athletes

TORONTO, Feb. 22, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  At noon on Wednesday, February 22, a 15,000-pound shipping container descended from 30 ft. above Yonge and Dundas Square to reveal Reebok's new global campaign, The Sport of Fitness Has Arrived. Following the drop, a flash mob of 250 people filled the square and preformed an exciting fitness-inspired routine. CrossFit elite athletes, including the 2011 and 2010 Fittest Man on Earth, demonstrated a jaw-dropping CrossFit WOD (workout of the day).

The event was part of Reebok's global CrossFit campaign, recently launched in New York City and Paris, with London and Tokyo to soon follow. Toronto was the only Canadian city to reveal a launch within the international marketing campaign.

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DATE OF POSTING:   Feb 22nd 2012

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Allison Stokes, Senior Publicist, rock-it promotions, 416-656-0707 ext 110

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Image with caption: "Rich Froning Jr., Fittest Man on Earth, at the Reebok CrossFit launch today in Toronto. (CNW Group/CNW Broadcast Services)". Image available at:

Image with caption: "The box has dropped! A flash mob of 250 CrossFitters descend on Yonge and Dundas square for the launch of Reebok CrossFit today in Toronto. (CNW Group/CNW Broadcast Services)". Image available at:

SOURCE CNW Broadcast Services

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