Video B-Roll available via CNW - Innovative New Trident Xtra Care(TM) with Recaldent(R) First and Only Gum with Calcium to Strengthen Tooth Enamel to Prevent Cavities

    TORONTO, Feb. 13 /CNW/ - The following video is available by satellite or
by CNW's Broadcast On-Demand web download:


    Latest innovation from Trident, the industry leader and number one gum
brand in the world, is making gum even better for your teeth. Trident Xtra
Care(TM) is an every day gum that actively strengthens tooth enamel to prevent
cavities. Trident Xtra Care(TM) is the first and only gum in Canada to contain
Recaldent(R), a unique form of calcium that replaces the minerals where
cavities can begin to form. Trident Xtra Care(TM) is the only gum in Canada to
be recognized by the Canadian Dental Association.


    1.  Editors Notes/Suggested Script - About Trident Xtra Care(TM) with
    2.  Product footage
    3.  Scientists developing new gums at Cadbury Global Science and
        Technology Centre in Whippany, NJ
    4.  X-ray images of a tooth showing early decay and decalcification
    5.  Soundbites with Dr. Jack Cottrell, B.Sc., D.D.S., F.I.C.D.
    6.  About Trident(R)
    7.  About Cadbury
    8.  Contact Information

    Satellite Feed Coordinates:

    TIME OF FEED:  10:30 am ET
    DATE OF FEED:  February 17, 2009
    CO-ORDINATES:  Anik F2 C
                   Transponder 3B
                   Audio subcarrier 6.2 and 6.8
                   Downlink frequency 3820 vertical

    WEB Video Preview and Download link:
    TIME OF POSTING:  10:30 am ET
    DATE OF POSTING:  February 17, 2009

    All video can be viewed by clicking on the link. Broadcast quality video
is available for download by accredited journalists. Please contact for access.


    David Weinstein or Sara Beckford, Strategic Objectives, Tel: (416)

    For technical information DURING the satellite feed or for assistance
with Broadcast On-Demand, please contact CNW at or

    CNW Broadcast On-Demand provides free,
secure and easy-to-use broadcast quality material direct from our website to
accredited journalists worldwide.

    This material is offered for free and unrestricted news use.

For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-5615

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