VIC Couleur Multimédia: A leader in printing has traded its lithographic press for 100% digital

    LASALLE, QC, March 22 /CNW/ - "Go for the gold, sell 50% of our Offset
equipment and become the first printer to trade its lithographic presses for a
100% digital turnaround, that was the challenge we set ourselves in the Fall
of 2006 when we acquired an IGEN 3 digital printing press from Xerox. Six
months later, we are proud to say: Mission accomplished," declared Steve
Daigle, president of Vic Couleur Multimedia, as the honorary chairman during
our Grand Happening held today, and attended by Nicolas Gill (Olympic Medal
winner) as well as several notables from the world of graphic arts,
communication agencies and numerous invited guests.

    Significant acquisitions

    Since our founding in 1984 by Victor Daigle, the family owned business
has constantly pursued technological innovation. In this spirit, the recent
acquisition of the IGEN 3 digital printing press from Xerox enables Vic
Couleur Multimédia to become THE leader among printers who are 100% digital.
With this cutting edge technology, Vic Couleur Multimédia rises to an
unprecedented level of quality and productivity. "We responded rapidly to the
'just in time' principle which is the basis of our operations," explained
Steve Daigle who also had just purchased Service graphique Multimédia
specializing in prepress, graphic design, retouching and digital photography.

    A dazzling ascension

    "By offering under one roof a complete array of services from computer
graphics to binding, from computer databases to digital printing, we remain
the leader and a fierce competitor in technological innovation, and in matters
of development strategy and new markets and services. In addition, we have a
large high quality digital photography studio enabling us to provide a prompt
response to our clients," Mr. Daigle added.
    We are mindful that at the heart of Vic Couleur Multimédia, our personnel
constitute our second most important resource after our clients. The number of
permanent employees surpassed 25 at the end of 1990, and reached 43 in 2007.

    Optimizing capacity, a winning solution

    "Our ultimate concern at Xerox, is to contribute to the healthy growth of
our client-partners. We are constantly innovating in order to provide high end
equipment which enables increased productivity and increased profit," said
Hélène Blanchette, National Director of Industry and Graphic Arts Marketing at
Xerox Canada. "It is in this spirit that we developed the IGEN 3, specifically
dedicated to specialised printers like Vic Couleur Multimédia," Ms. Blanchette
elaborated. The IGEN 3 digital printing press enables short run and on-demand
printing of brochures, books, pamphlets, postcards, bulletins, catalogues,
manuals, promotional material, etc. Several other types of printing are
possible, including those related to direct mailing marketing campaigns, to
Internet orders, to editors and teachers who want an exact number of textbook,
ensuring exceptional image quality in all cases.

    A success story

    The success of Vic Couleur Multimédia did not happen by accident, but was
the result of a forward looking vision steered by its president Steve Daigle.
A businessman known for his flair in technological matters, Mr. Daigle is a
sought after lecturer who generously makes himself available to his suppliers
and numerous clients.
    Winner of 6 awards of excellence in printing, awarded in 2006 by the
International Association of Printing House Craftsmen, Vic Couleur Multimédia
has also received (at Gutenberg 2006) the JBR Prize for best paper usage. And,
if the pattern continues, 2007 will be a great year, because Vic Couleur
Multimédia is already a finalist for 8 other prizes of the next Gala Gutenberg
which will take place next April 17."
    In 2006, Vic Couleur Multimédia provided services to an impressive number
of corporations and regional, provincial and even international enterprises
representing all business sectors and produced several million copies,
representing a major part of the digital printing market.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Diane Desnoyers, Communications Desnoyers,
Telephone: (514) 824-5872,; Steve Daigle,
président, Vic Couleur Multimédia, Telephone: (514) 368-5484,,

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