VendAsta raises $3M to build social software platform

    SASKATOON, SK, Aug. 7 /CNW/ - VendAsta Technologies Inc
( announces $3 million first-round funding from Victoria
Park Capital for (
("MyFrontSteps"), a social software initiative focused on the home and home
services industry.
    MyFrontSteps connects people over social networks allowing them to share
their home and home experiences with friends, family and the world - from
their front steps in. Allowing everyone to leverage the collective experiences
of their social graph - people they know and trust - to find inspiration and
local service providers to improve home and lifestyle.
    Consumers are beginning their search for services online. Many of the
best service providers operate via referral and have no real online presence.
MyFrontSteps allows people to open their "black book" of great service
providers and share their experience with friends, family or anyone, via the
social network of their choice.
    MyFrontSteps' first product, StepRep, will allow home service
professionals to monitor, manage and build their online identity and
reputation. MyFrontSteps will help consumers find, select and utilize home
service providers and gain insight and knowledge about them from people they
know and trust.
    "In the short and medium term the Internet has had an underwhelming
effect on the real estate and home services industry," said Brendan King,
MyFrontSteps CEO. "To clarify, there are a lot of agents, brokers,
contractors, developers - you name it - that have done just fine with
traditional marketing and referrals. However, in the long term the Internet
will have an overwhelming impact on this very same industry. These same
players will not continue to be able to effectively function going forward in
the next few years without embracing Web 2.0 techniques. MyFrontSteps and
StepRep will allow their customers to showcase their products and services via
online social networks."
    VendAsta will be expanding the number of teams it houses to meet the
needs of multiple projects. Positions will be available immediately for a
variety of software development, creative and business development skill sets.
VendAsta is seeking passionate people that desire to be part of an elite team.
The team will work out of VendAsta's office in Saskatoon's Innovation Place, a
world class research facility and technology park adjacent to the University
of Saskatchewan.

    About MyFrontSteps

    MyFrontSteps ( is a new social software
initiative for the home services industry started by VendAsta Technologies
(, a software development company founded in January

    About VendAsta Technologies Inc.

    VendAsta ( is based in Saskatoon, Saskatchewan, and
provides technology consulting and development services from conception to
completion for corporate clientele. Currently VendAsta is working with Ritchie
Bros. Auctioneers ( on a number of
projects, including the development of their next generation equipment
inspection system.

For further information:

For further information: Media Contact: Brendan King, CEO MyFrontSteps,
Tel. (306) 955-5512 ext 102,

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