Vcommerce Introduces Innovative Online Marketing Services Group

    Combining Best-in-Class Tools and Know-How to Drive Incremental Revenue
for Online Retailers

    SCOTTSDALE, ARIZ., October 2 /CNW/ - Vcommerce Corporation
(, the leader in enterprise eCommerce solutions, today
announced a full service online marketing services group, providing a complete
offering of customer acquisition strategies, programs, and services. The group
is already driving incremental revenue and profit for online retailers by
combining the power of Vcommerce Enterprise(TM), best-in-class tools, and the
skills of the group's online marketing experts.

    A Team of Industry Experts

    Today's top performing online stores attribute a majority of their
traffic and sales to the performance of their online marketing programs.
Recognizing the importance of online marketing, Vcommerce hired former vice president of marketing and chief technology officer, Shawn
Schwegman. Schwegman built Overstock's affiliate marketing, books, movies,
music & games department, and ran both marketing and technology at Overstock,
where he helped grow the company from roughly $10M per year in sales to over
$800M in per year sales, in just five years, from 2000 to 2005. Since arriving
at Vcommerce, Schwegman has assembled a team of the industry's top online
marketing experts, with experience from AOL, MSN, Amazon, Discovery Channel,
JCPenney, Footsmart, Neiman-Marcus, and Nordstrom, to create a world-class,
online marketing services organization.

    "By leveraging Vcommerce Enterprise we offer a state-of-the-art online
storefront, with superior organization and merchandising, as well as more
efficient processes on the backend, for smoother order fulfillment and
next-generation supplier management functions," said Houston Winn, chief
creative officer of The Paquin Group. "Recognizing our organization could also
tap into the online marketing services team, with little to no risk based on
their pay-for-performance model, we jumped at the opportunity. The value to
Paquin of having best-in-class marketing tools managed by a seasoned online
marketing team and an integrated storefront, all provided by Vcommerce, is
immeasurable, in terms of efficiencies and performance," stated Winn.

    Based on their vast experience, the Vcommerce online marketing services
team imparts valuable expertise and knowledge helping customers create online
marketing programs to maximize their investment in eCommerce. Online marketing
expertise, coupled with Vcommerce Enterprise and the company's network of
integrated, best-in-class technology partners, creates an unmatched service in
the industry. Vcommerce offers a full suite of online marketing services,
including affiliate marketing, comparative shopping engine (CSE) management,
email marketing, portal advertising, search engine optimization (SEO), search
engine marketing (SEM), conversion optimization, customer analytics, and a
full range of creative services. In addition to strategic partnerships, with
the industry's top solutions vendors, the team is also developing technology
solutions to drive more efficiency and greater performance for their

    "Vcommerce online marketing services delivers the best people, tools and
partners to help online retailers find high-value customers and drive revenue
with a positive ROI," said Schwegman. "It's not enough to create a
well-developed storefront and efficient back-end processing. Online retailers
who appreciate and embrace the need to also market their sites effectively
will be the most successful in the end."

    Pay-for-Performance Model

    Vcommerce online marketing services customers pay a percentage of
revenue, on any incremental revenue Vcommerce has driven. Traditional online
marketing agencies are primarily retainer-based, limiting the extent to which
their bottom line is affected by performance. By aligning compensation with
performance, customers receive the maximum return on their investment.

    About Vcommerce Corporation

    Vcommerce is the leading provider of eCommerce solutions enabling
retailers, branded manufacturers, apparel, and entertainment companies to grow
revenue and reduce expenses associated with operating an eCommerce business.
We provide Software-as-a-Service (SaaS) solutions for our clients across five
key areas: online marketing, storefront, order management, fulfillment &
integration, and customer service. Vcommerce also seamlessly integrates
solutions from the world's best application and service providers to enable
retailers to derive maximum value from their investments in eCommerce. With
Vcommerce Enterprise, clients have the flexibility to deploy an end-to-end
total solution or utilize the key areas and services that enhance their
existing eCommerce investments. Vcommerce clients include Target,, eToys Direct, Ritz Interactive, MTV Networks and
Located in Scottsdale, AZ, the company is privately held, and its investors
include Internet Capital Group, Inc. (Nasdaq:   ICGE). For more information,
please visit or call 480.922.9922.

    (C) 2007 Vcommerce Corporation. All rights reserved. Vcommerce is a
registered trademark of Vcommerce Corporation. Any other company or product
names mentioned herein are the trademarks of their respective owners.

For further information:

For further information: Vcommerce Corporation Shawn Schwegman,

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