Varick Media Management Hires Industry Veteran and Announces Early Client Success

    NEW YORK, Jan. 22 /CNW/ - Varick Media Management ("VMM"), the MDC
Partners audience and media management platform, has hired advertising
industry veteran, John Whitmore, as Director of Advertising Investment for the
New York office. John Whitmore brings more than 10 years of client service and
new business experience within advertising, online media and technology from
companies such as ValueClick Media, Tribal Fusion, and (x+1).
    "We are excited to have John join our team here at Varick Media
Management, his wealth of industry experience and contacts will help us grow
not only our new business efforts but strengthen relationships with our
existing clients," says Darren Herman, Founder and President of Varick Media
    VMM was established in August 2008 under the premise that marketers and
their agencies can now start separating out media placements from audiences.
By following this new model, client media investment has a much higher
measurable ROI and communications become much more tailored to individual
    Early clients of VMM are witnessing 2-3x standard display media
performance as a baseline, and with layered data, up to 45x performance
against traditional display contextual media buys. VMM's bid and yield
managers have access to over 8 billion impressions per day of branded,
unbranded, and comScore 250 media. Overlaying dozens of different audience
segments on top of this inventory, as well, as rigorous optimization
strategies has enabled VMM to deliver its early success
    "We were excited that The Media Kitchen gave us an early testing
opportunity for Varick Media Management, and after the first 90 days, they
were the best plan performer in terms of across the board efficiency and our
aggressive acquisition goals," says Ron Proleika, VP of Marketing for
Windstream Communications. "We look forward to continuing the relationship
with Varick Media Management in 2009 and hope to achieve our marketing goals
with their help."
    VMM has delivered campaigns for clients including but not limited to
Windstream Communications, Panasonic, NetJets, Bank of NY Mellon, and CIT

    About MDC Partners

    MDC Partners is a leading provider of marketing communications services
to clients in North America, Europe and Latin America. Through its partnership
of entrepreneurial firms it provides advertising, specialized communications
and consulting services to leading brands. MDC Partners' philosophy emphasizes
the utilization of strategy and creativity to drive growth for its clients.
"MDC Partners is the Place Where Great Talent Lives". MDC Partners Class A
shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the
Toronto Stock Exchange under the symbol "MDZ.A". Visit
for more information.

For further information:

For further information: Varick Media Management,,
(212) 337-4543

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