Boomerang launching two LoJack recovery products in B.C. to fight
VANCOUVER, Aug. 23 /CNW/ - Recent reductions in the number of vehicles
stolen from British Columbia streets may be providing drivers a false sense of
security about the reality of vehicle theft. According to recently released
Statistics Canada figures, Vancouver has one of the highest per capita rates
of vehicle theft, more than 53 per cent higher than the Canadian average,
15 per cent higher than Montreal and a sobering 153 per cent higher than
Toronto. These alarming statistics highlight the seriousness of this issue,
and Vancouver drivers need a proven solution to recover the estimated 16,000
vehicles that will be stolen this year. Boomerang Tracking, Canada's leader in
vehicle recovery is launching two new industry-leading LoJack recovery
products in the B.C. market to aid in eliminating the auto theft problem in
While many preventative security measures are an effective means of
thwarting less sophisticated vehicle thieves, about 40 per cent of the
vehicles recovered by Boomerang Tracking over the last four years were
equipped with immobilizers, yet they were stolen anyway - and subsequently
recovered by Boomerang's tracking team.
"British Columbia drivers deserve to know the best way to protect
themselves from becoming a victim of car theft is through a comprehensive four
- Common sense approach to locking doors and taking precautions
- Using an alarm system or steering lock
- Driving a vehicle equipped with an immobilizer
- Equipping your vehicle with a covertly-installed vehicle tracking and
Boomerang has a decade of experience in the field of stolen vehicle
recovery and is committed to raising awareness of the problem of auto theft in
B.C. and contributing to a comprehensive solution against vehicle theft,"
stated Craig Armstrong, Boomerang Tracking's General Manager.
PROGRESS MADE - BUT MORE IS NEEDED
Boomerang recognizes the outstanding success of B.C.'s Integrated
Municipal Provincial Auto Crime Team (IMPACT) BAIT car program that has
directly contributed to a reduction of vehicle theft. Furthermore, the
complimentary auto theft awareness efforts of the Insurance Corporation of
British Columbia (ICBC) have assisted in the noteworthy reduction of
provincial auto theft incident rates.
"We applaud the progress made in British Columbia, but there is still a
long way to go and this is where we believe a vehicle recovery system is the
best next solution for B.C. drivers. On average, vehicles stolen yet equipped
with a LoJack are returned to their owners within hours, in most cases with
minimal damage to the vehicle. We know organized thieves will always come up
with new and varied techniques for stealing vehicles - we've seen that
repeatedly. For British Columbians, vehicle recovery is the best outcome,"
said Armstrong. Boomerang Tracking's recovery products also offer the added
societal benefit of helping put thieves behind bars - leading police to break
up dozens of vehicle theft rings and chop shops, leading to more than 200
arrests in the past two years.
Vehicle theft occurs in British Columbia more than 80 times a day(1). The
cost of vehicle theft in law enforcement, court and health system costs is
counted in the hundreds of millions of dollars to the province. Vehicle theft
is a serious, ongoing problem that has a direct negative impact on British
Columbia residents. For this reason, Boomerang Tracking commissioned a
research study by the national research firm POLLARA to evaluate the
perceptions, attitudes and behaviors towards vehicle theft in British
While over two-thirds of respondents believing that British Columbia had
a vehicle theft rate that was above average, when respondents were asked what
they were personally doing to combat the issue of car theft and protect their
vehicles, almost half of respondents stated they were not worried about having
their own vehicle stolen.
British Columbia residents' perceptions of the consequences of vehicle
theft are widely varied. Of those surveyed, 91 per cent identify an increase
in organized crime as the worst consequence for society from vehicle theft,
while 95 per cent of respondents felt that this also led to an increase in
insurance premiums. Over 90 per cent of British Columbia respondents felt that
vehicle theft set a bad example for youth. Interestingly, 77 per cent of
respondents maintained that vehicle theft had a negative impact on Vancouver's
A PROVEN SOLUTION - TWO LOJACK VEHICLE RECOVERY PRODUCTS INTRODUCED
Two flagship products will be available in British Columbia; the LoJack
Retrieve and LoJack Alert. Both products are based on Boomerang Tracking's
proven cellular tracking technology that has recovered more than $280 million
worth of stolen vehicles in Canada and offers the unique advantages of an
in-house 24-hour Security Dispatch Central and dedicated tracking teams to
recover stolen vehicles. The LoJack Retrieve offers drivers the proven
protection of a covertly installed cellular tracking device where users
contact Security Central as soon as the theft occurs to deploy a tracking
team. The LoJack Alert includes the added feature of Automatic Theft
Notification, which includes a Key Fob that attaches to the driver's keys.
Should the vehicle be moved without the Key Fob on board, the unit
automatically notifies the Security Central and the vehicle's status is
immediately confirmed with the client. In the event of theft, a tracking team
is immediately deployed. Both products have a recovery guarantee and work in
enclosed spaces including underground parking garages and shipping containers.
The products are sold at new car dealers throughout Vancouver starting at
$699 for the LoJack Retrieve and $899 for the LoJack Alert, and each include
one year of service. The service is renewable on multiple year terms for about
$12 per month.
An executive summary of the POLLARA BC poll is available to media upon
ABOUT BOOMERANG TRACKING INC.
Founded in 1995, Boomerang Tracking Inc. has quickly become a
technological leader in tracking and recovering stolen property and offers a
seamless solution to the ever-growing concern for the protection and recovery
of stolen vehicles and other valuable assets in Canada. As a result of its
success, the Company has received the endorsement of members of the insurance
industry. The devices are available and installed through a network of
authorized dealers in Quebec, Ontario and British Columbia. The Company's head
office, research and development center and manufacturing facilities are
located in Montreal, Quebec, with regional facilities located in Mississauga,
Ontario. In 2004, Boomerang became a wholly-owned subsidiary of LoJack
Corporation (NASDAQ: LOJN), the company that invented the stolen vehicle
recovery market two decades ago and who remains the undisputed global leader
in tracking and recovering valuable mobile assets. Today, Boomerang Tracking
markets both the LoJack and Boomerang brand recovery devices in Canada. LoJack
is a registered trademark of LoJack Corporation and is used by Boomerang
Tracking under license.
(1) Statistics Canada. Uniform Crime Report Survey. Table 252-0013.
For further information:
For further information: Marc Roth, Marketing Manager, Boomerang
Tracking Inc., T 1-877-777-8722 ext. 5354, firstname.lastname@example.org; Rob
McEwan, Veritas Communications, T (416) 482-2248, email@example.com