Local Compassionate Eye Foundation teams up with Getty Images for Philanthropic Efforts VANCOUVER, June 18 /CNW/ - Prominent Vancouver photographer Robert Kent plans on making the most of the longest day of the year on June 21, 2007 (16 hours and 12 minutes). Kent, founder of Compassionate Eye Foundation (CEF), has teamed up with Getty Images to raise funds for international aid on this year's Summer Solstice. From Vancouver to Capetown, photographers and their crews will be merging their talents and passion for humanitarian work to raise funds by donating the June 21st images. This innovative business model is unique as the first and only philanthropic model that generates funds through imagery licensing. Kent, joined by twelve Vancouver photographers and fifty additional photographers from around the globe will donate the copyright of their work from Summer Solstice Shoot to the CEF collection, sold online at gettyimages.com. Proceeds from their royalty percentage will sponsor current efforts in Guatemala and facilitate future projects. Getty Images is donating the majority of their share of the licensing fees to CEF to support their charitable projects. The Solstice Shoots will take place worldwide including: Vancouver, Toronto, Ottawa, Seattle, Los Angeles, New Mexico, Texas, New York, London, Buenos Aires, and Capetown in an international movement to help CEF with their mission. Getty Images art directors are collaborating with many of the photographers involved in the shoots. Seattle-based Getty Images has supported Kent's project from its conception two years ago. The partnership between Kent and Getty Images was born from a mutual desire to help the global community. Currently there are nearly one hundred images available on gettyimages.com that generate revenue for CEF. Available online this fall, images from the 2007 shoot will significantly increase funds flowing to the organization. "I wanted to create a structure for giving back," says Kent. "Getty Images is a global leader in visual content development and distribution. They have a strong infrastructure in place and constantly evolve to meet the needs of media, creative agencies and businesses in more than 100 countries. This is a ground breaking project; together, we are using the power of images to make a change in the world." Collaborating with other non-profit organizations such as Alianza and Education without Borders, CEF selects projects that focus on children and women's issues, as well as health and education. To date, CEF has built an elementary school in Tuixoquel, Guatemala and leads several successful projects, including a scholarship fund, pre-post natal classes and a women's health group. Future projects include expanding educational opportunities, basic health services and providing tools for economic development. The CEF is currently evaluating projects in South Africa, Tanzania and India.
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For further information: Media Contact: Pamela Groberman, Media & Public Relations, Phone: (604) 677-7474, Mobile: (604) 644-1064, Email: pam@pamelagroberman.com
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