Vancouver 2010 Olympic Winter Games tickets on sale one year from today

    Register at for the latest ticket information before
    ticket sales begin

    VANCOUVER, Oct. 11 /CNW/ - Tickets to the Vancouver 2010 Olympic Winter
Games will go on sale one year from today, on October 11, 2008. The Vancouver
Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC)
today unveiled details of how Canadians and visitors from around the world can
have the experience of a lifetime by attending an Olympic event in 2010. The website offers a full range of information on 2010 Winter
Games sport disciplines, events, ticket prices and the opportunity to sign up
to receive the latest ticket information as it becomes available.
    "Attending the Vancouver 2010 Olympic Winter Games, and sharing gold
medal moments with Canadian athletes and international competitors, will be
unforgettable," said John Furlong, VANOC Chief Executive Officer. "It's about
much more than the ticket - it's the entire Olympic experience that will
likely not come our way in Canada for many years to come. It's about standing
shoulder to shoulder and singing O Canada with fellow Canadians you have never
met but with whom you are family for one incredible day. These are experiences
that will remain with you for the rest of your life and today we are
delivering on our promise to make that unique Olympic experience available to
anyone who wants to be there. Our goal is to ensure every venue is full. "
    Approximately 1.6 million tickets will be available for the Vancouver
2010 Olympic Winter Games with 100,000 tickets priced at $25. Half of all
tickets are priced at $100 or less and Opening and Closing Ceremonies tickets,
ranging from $175 to $1,100, will be offered at prices lower than the
Ceremonies tickets at the Torino 2006 Winter Games and the Salt Lake 2002
Winter Games.
    "The 2010 Winter Games are a global event and demand for tickets will be
strong across Canada and around the world," said Dave Cobb, VANOC Executive
Vice President, Revenue, Marketing and Communications. "Our research tells us
that three in four Canadians believe that attending the 2010 Winter Games
would be 'the experience of a lifetime.' Attending the Games scored the
highest of all major sport and entertainment events tested, including the
Stanley Cup Finals and the Super Bowl in terms of overall experience. Given
this high demand, we set out to develop a fair, accessible and affordable
ticket program, and today marks the first major step in delivering exactly
such a program."
    Together with its partners, VANOC is also following through on its bid
commitment to purchase and distribute 50,000 tickets to Olympic and Paralympic
events to those who would not otherwise have the means to be able to attend. A
process for allocation of these tickets will be developed in consultation with
community groups and social agencies.
    "Experience from past Games, and feedback from athletes, tells us that we
can create an unforgettable atmosphere for all involved by filling the
venues," said Caley Denton, VANOC Vice President of Ticketing and Consumer
Marketing. "We're doing everything possible to ensure that tickets are used,
including working to develop an online ticket buy and sell exchange program
that allows spectators with tickets who cannot attend an event to quickly
exchange their tickets with other spectators who can. It will be a secure
system that will guarantee the tickets are valid and we look forward to
unveiling details as they are developed."
    The ticket buying process will be simple and user friendly. It will be
staged in phases and will, in some cases, include lotteries to fairly
distribute tickets to Olympic events where the demand for tickets exceeds the
supply. This process has been standard for previous Games but may be different
than what the public is commonly used to for other sporting events and
concerts. By signing up at, the public will receive
important news and next steps for the ticket program delivered directly to
their email inbox. In addition, subscribers will also be sent:
    -   A 2010 Winter Games competition schedule and other helpful Games
        planning tools
    -   2010 Winter Games online ticket exchange and donation program
    -   Details on how to set up an online ticket account ahead of the first
        day of ticket sales
    -   Information on convenient Olympic Experience Packages and other
        hospitality packages
    -   Exclusive ticket contests offered through Vancouver 2010 sponsors
    -   The latest release of official Vancouver 2010 merchandise

    As is required of all Olympic Organizing Committees, approximately 30 per
cent of the tickets will be held for key partners that participate directly in
the staging of the Games - commonly referred to as the Olympic Family. The
Olympic family includes athletes and their families, National Olympic
Committees and international sport federations, media and broadcasters who
tell the story of the Games to a global audience and VANOC sponsors whose
financial investment contributes directly to staging the Games.
    Further information on the ticketing program and on how the public can
attend the many additional events around Vancouver and Whistler during the
Games, including the nightly Victory Ceremonies at BC Place Stadium and in
Whistler, the Cultural Olympiad and the 2010 Paralympic Winter Games, will be
released in the coming year at and through targeted public

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010.

For further information:

For further information: Media Contacts: Chris Brumwell, Vancouver 2010,
(778) 328-6269; Katie Green, Vancouver 2010, (778) 328-6473

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