UTour Golf Drives to Beta With Cash Tournaments for All Skill Levels

    Play for Cash Prizes or Just for Fun With the Next Phenomenon in Virtual

    TORONTO, September 20 /CNW/ - Groove Media today announced the beta
release for UTour Golf, the world's first free, full-featured online golf game
where players can compete for fun and real money. Delivering the most
immersive golf experience available, UTour Golf gives players of all skill
levels the chance to experience a pro golf simulation in a safe, fair online
environment. The beta is a first-look at the next phenomenon in online gaming,
and gives players the chance to get in early and prepare for upcoming
tournaments. The beta is now open at www.utourGolf.com.

    "UTour Golf will change the landscape of online gaming by bringing a pro
golf simulation with cash play to the mass market. The game looks and feels
like the real thing, and is designed to be intuitive for players of all skill
levels -- everyone can play and anyone can win," said Jon Walsh, CEO of Groove
Media Inc. "The proven technology of our SkillGround platform ensures a fair
environment for cash competitions. The transparent ranking system along with
an accurate skill matching system makes UTour Golf fun for rookie and veteran
players alike."

    In UTour Golf, players can select from a variety of golf courses and game
rule sets, enter tournaments or compete head-to-head. There's a game for
everyone, including tiered tournaments from Rookie to Legend, and UTour Golf's
automatic skill matching ensures that play is both fun and fair. The game is
easy to pick up and play; even players new to video games will be sinking
putts on virtual greens within minutes.

    Advanced community features enable UTour Golf players to chat in-game,
track their stats, invite friends to participate, view available cash prizes,
practice and more. At launch, UTour Golf will also include buddy lists and
tools to create user-generated events.

    To find out more about UTour Golf and this innovative new approach to
gaming, visit www.utourGolf.com.

    About SkillGround

    SkillGround is Groove's online game technology platform that provides a
safe, secure environment for cash and free online gameplay. A variety of
retail-quality titles are available at SkillGround.com for free download, and
most of the major gaming genres are offered. SkillGround assigns all players a
skill ranking to facilitate fair competition, and offers a selection of
gameplay modes for free and cash play. UTour Golf is the latest addition to
SkillGround, and is currently in beta.

    To learn more, visit www.SkillGround.com

    About UTour Golf

    Get ready to hit the virtual links of UTour Golf, the world's first free
online full-featured golf video game. Players of all levels can download the
game in minutes and tee off online against competitors for fun or cash prizes.
The game will launch with three stunning courses inspired by golfing locations
from around the world and offer multiple game rules including traditional
Stroke Play and Stableford Plus. Every game offers a new challenge with game
variables that include dynamic wind and weather conditions, variable pin and
tee block placements and even variable green speed and rough length. To play,
visit www.utourGolf.com.

    About Groove Media Inc.

    Headquartered in Toronto, Canada with offices in Dublin, Ireland, Groove
Media Inc. is a global publisher and developer of interactive entertainment
software. Groove's mission is to revolutionize the video gaming industry by
combining traditional video games, skill gaming and e-commerce. For more
information, visit www.groovegames.com.

For further information:

For further information: Kohnke Communications Eddiemae Jukes,
415-777-4000 (United States) eddiemae@kohnkecomm.com or Argyle Communications
Karen Passmore, 416-968-7311 ext. 228 (Canada)
kpassmore@argylecommunications.com Stephanie Scutella, 416-968-7311 ext. 240
(Canada) sscutella@argylecommunications.com

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