U.S. Consumer Sentiment Rebounds From Summer Doldrums, According to RBC Index

    Positive Economic News and Rising Markets Driving Improved Consumer
    Confidence, but Jobs Index Remains Low

    NEW YORK, Aug. 6 /CNW/ - Led by rising investment confidence and
expectations for the future, the most recent results of the RBC CASH (Consumer
Attitudes and Spending by Household) Index show a sharp upswing in consumer
sentiment for August 2009, reversing the slide of the previous two months. The
RBC CASH Index for August stands at 37.5, a 15.1 point increase from July's
22.4 reading. Although consumer sentiment remains volatile, the Index saw
improvement in all four of its sub-indices, which measure consumers' views of
current conditions, their expectations for the future and their confidence in
investing and job security.
    "The RBC Index for August showed a strong bounce in overall confidence
but, as the relatively low readings in the sub-indices show, the economic
recovery continues to face a number of headwinds, particularly in the job
market," said RBC Capital Markets' U.S. Economist Tom Porcelli. "On that
front, the RBC Jobs Index remains at a relatively low level and suggests a
continued difficult labor backdrop to any recovery."
    The RBC Index is a monthly national survey of consumer attitudes on the
current and future state of local economies, personal finance situations,
savings and confidence to make large investments. The Index is composed of
four sub-indices: RBC Current Conditions Index; RBC Expectations Index; RBC
Investment Index; and RBC Jobs Index. The Index is benchmarked to a baseline
of 100 assigned at its introduction in January 2002. This month's findings are
based on a representative nationwide sample of 1,000 U.S. adults polled from
July 30-August 3, 2009, by survey-based research company Ipsos Public Affairs.
The margin of error was +/-3.1 per cent.

    Highlights of the survey results include:

    -   Consumers' expectations regarding future economic conditions
        rebounded strongly this month, as the RBC Expectations Index for
        August 2009 surged to 29.1, up 24.3 points from 4.8 in July. Economic
        expectations remain the most volatile aspect of consumer sentiment.
        Currently, 34 per cent of consumers believe the economy in their
        community will be stronger in the next six months, while 19 per cent
        believe it will continue to weaken. Just last month, consumers were
        split much more closely on this question, 31 percent/24 per cent.

    -   Confidence in current conditions has jumped after declines in the
        past two months, with the RBC Current Conditions Index for August
        2009 standing at 36.6, up 13.3 points from July's 23.3. Consumer
        comfort with making general household purchases has strengthened
        after several months of declines. In August, 25 per cent of consumers
        say they are "more comfortable" making household purchases than they
        were six months ago, up six points from the 19 per cent saying the
        same in July and equalling the highest level seen in a year.

    -   The RBC Investment Index showed strong upward movement this month,
        rising to 43.9, a 13-point increase from July's level of 30.9. After
        a month-long stock market rally, the share of American consumers who
        are confident investing for the future improved to 28 per cent this
        month, from 22 per cent in July. Moreover, 36 per cent of consumers
        say it is a good time to invest in the markets, up from 25 per cent
        in July. This is the highest level of confidence in the markets since
        the end of 2007.

    -   Amidst signs that the rate of job loss is slowing, the RBC Jobs Index
        for August rose to 53.2, up 2.7 points from the 50.5 observed in
        July. Despite the uptick, the Jobs Index remains well below the 85.8
        level recorded a year ago. The biggest negative influence on
        confidence in job security continues to be real experiences in job
        loss. Two-thirds (64 per cent) of American consumers continue to say
        they or someone in their close circle have lost a job in the last
        half-year, the same rate observed over the last five months.

    The RBC Index report can be viewed at:

For further information:

For further information: Loretta A. Healy, The Hubbell Group, Inc.,
(781) 878-8882; Kevin Foster, RBC, (212) 428-6902

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890