Urgel Bourgie "Simple and Easy" campaign wins major funeral services industry award

    MONTREAL, Aug. 15 /CNW Telbec/ - Urgel Bourgie, a leader in the funeral
services industry, received a prestigious honour during the 90th Annual
Convention of the Cremation Association of North America (CANA), which took
place from August 6-9, 2008 in Montreal. The Quebec-based company received a
Ginny Award for its Simple and Easy campaign. The Ginny Award is presented
annually by CANA to the funeral services company that distinguishes itself
through an advertising or public relations campaign.
    Urgel Bourgie's Simple and Easy campaign facilitates funeral arrangements
for clients and their families by offering nine pre-arranged plans that
include all aspects of funeral services. By honouring Urgel Bourgie with the
Ginny Award, CANA reinforced and recognized the quality and effectiveness of
the campaign.

    Founded in 1913, CANA is the longest-standing organization of its kind
and is comprised of over 1,300 members, all part of the funeral services
industry. CANA's membership comes from 50 American states, nine Canadian
provinces and seven countries, including Australia, Brazil, the Dominican
Republic, Israel, Mexico, the Philippines and the Netherlands. The mandate of
the Annual Convention is to allow funeral services industry professionals to
exchange information and ideas about industry practices and trends.

    For over 100 years, Urgel Bourgie has operated with the objective of
serving families according to their individual needs. In keeping with both the
needs of families and the latest funeral services industry trends, Urgel
Bourgie aims to simplify funeral arrangements, whether they be on a pre-need
or as-needed basis.

For further information:

For further information: Suzanne Gagnon, Optimum Public Relations, (514)
985-8211, Suzanne.Gagnon@cossette.com

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