Upper Deck Rewards Two Lucky Hockey Fans With VIP Trips to NHL All-Star Weekend Festivities

    Two entrants in company's 'Backstage Pass' sweepstakes promotion also earn
    the right to serve as 'Stick Boys' during YoungStars Game

    CARLSBAD, Calif., Jan. 18 /CNW/ -- In its ongoing efforts to get sports
fans and trading card collectors as close to the game as possible, the Upper
Deck Company conducted its second annual NHL "Backstage Pass" sweepstakes in
2007 and is happy to announce that two determined contestants have won the
hockey trip of a lifetime!
    Nine-year-old Cory Landel from Buffalo, NY, and 15-year-old Jimmie
Faddies from Ontario, Canada, are the lucky winners who secured
all-expense-paid trips for two to the 2008 NHL All-Star Weekend in Atlanta on
Jan. 26-27. In addition to winning tickets to the All-Star Game, three nights'
worth of hotel accommodations, meals and round-trip airfare, both also earned
the right to serve as "stick boys" during the league's annual three-on-three
"YoungStars Game" -- pitting 16 of the NHL's top rookies (six of whom are
teenagers) in a 12-minute game -- as part of the Dodge/NHL SuperSkills
Competition scheduled for Saturday, Jan. 26. Landel will help the East team,
while Faddies will assist the West.
    "I'm very excited," said Landel, a fourth-grader and huge fan of his
hometown Sabres. "I never expected to win, but I'm really glad I did."
    To enter the contest, collectors needed to be 17 or under and register
alphanumeric codes found on the back of various Upper Deck rookie cards from
two of the company's 2007-08 hockey products (Victory and MVP) at
http://www.upperdeckkids.com. For every 2007-08 Victory and MVP rookie card
they registered, the entrants received an entry into the sweepstakes. The more
codes entered, the better their odds of winning. The sweepstakes ran from
August 8 through December 18, 2007.
    Cory will bring along his mom, Tina, for the weekend hockey extravaganza.
It was she, in fact, who typed in most of Cory's alphanumeric codes. "I was
mostly supervising, just to make sure we typed in the right combinations," she
said. "We must have entered at least a hundred different codes. He loves
hockey, and we love Upper Deck trading cards."
    Faddies, a high school sophomore from Sault Ste. Marie, guessed he typed
in as many as 200 different alphanumeric codes he found on Upper Deck rookie
cards. "It was worth it. This is gonna be cool," he said.
    And even though the Maple Leafs represent the closet team geographically
to Faddies, he prefers cheering for the Dallas Stars. "[Stars goalie] Marty
Turco is my favorite player. I like him because he's from my hometown."
    About Upper Deck
    Founded in 1988, Upper Deck is a premier global sports and
entertainment-publishing company that delivers a robust portfolio of products
for sports and entertainment collectors alike. For more information, visit
http://www.upperdeck.com or http://www.upperdeckstore.com.

For further information:

For further information: Terry Melia, Public Relations Manager of The 
Upper Deck Company, +1-760-929-3055 Web Site: http://www.upperdeck.com

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