WESTMONT, Ill., Dec. 20 /CNW/ -- UPM, the world's leading producer of
catalogue and magazine papers, has joined the Environmental Paper Assessment
Tool(R) (EPAT), an on-line report card system that assesses the environmental
aspects of paper products.
The EPAT was designed and developed in North America by the Paper Working
Group-a collaboration of Metafore and 11 leading companies with the goal of
making environmentally preferable paper products more widely available and
"Now, more than ever, our North American customers are looking for ways
to identify paper suppliers that have made sustainability a priority. This is
sometimes difficult to do without a user-friendly tool that measures the
environmental features of paper. The EPAT scorecard provides a reliable basis
for that environmental comparison over the entire lifecycle of papermaking,
and UPM is pleased to be using the new tool" said Phil Riebel, Director,
Environmental Affairs, UPM North America.
Paper suppliers who have registered with the EPAT will provide
environmental information and data pertaining to the Paper Working Group's
seven key elements that define environmentally preferable paper: efficient use
and conservation of raw materials; minimizing waste; conservation of natural
systems; clean production; community and human well-being; credible reporting
and verification; and economic viability.
David Ford, President and CEO of Metafore, said the list of companies
involved in developing the tool gave credibility to the project; several are
Fortune 500 players. "There was an obvious need and desire for this kind of
precise and dependable tool to help companies make good, environmental
decisions as to which suppliers to buy paper from," said Mr. Ford. "We are
pleased to have world-class paper suppliers like UPM joining the initiative."
The EPAT looks at the total environmental footprint of paper. "It goes
much beyond the use of recycled fiber and forest certification-both important
elements to consider, but not the only elements in the lifecycle of paper."
said Mr. Riebel. "This tool allows customers to make decisions about the
environmental sustainability of the paper they are purchasing by considering
over 25 different environmental elements related to papermaking."
The EPAT scorecard already has earned the confidence of some of the
world's leading publishers. "We are very pleased UPM, after a period of input
and discussion, will be integrated into the EPAT process," said David Refkin,
Director of Sustainable Development for Time Inc. "This tool can be invaluable
to customers in evaluating the environmental performance of their paper
suppliers and the entire supply chain."
Time Inc. has been formally evaluating the environmental performance of
suppliers for several years. "Time Inc. looks forward to working with UPM as
we implement the EPAT tool," added Mr. Refkin. "Our hope is that many buyers
of paper will now work with the tool."
David Schirmer, Vice President and General Manager of Hearst Enterprises,
said: "We are delighted that UPM has decided to embrace EPAT. It is an
important tool in our quest to use paper which comes exclusively from
sustainable and environmentally responsible sources. UPM's involvement is a
major step in EPAT's gaining widespread acceptance."
Metafore, a non-profit environmental consulting company, coordinated and
lead the EPAT initiative on behalf of the Paper Working Group. For more
information, please go to http://www.epat.org or http://www.metafore.org
For further information:
For further information: David Ford, President and CEO of Metafore,
+1-503-224-2205; or Sharon Pond, Communications Manager of UPM North America,
+1-630-386-2681, firstname.lastname@example.org Web Site: