Updated: Important Safety Notice: Recall of President's Choice® Blue Menu® Bran Flakes 775g

BRAMPTON, ON, Feb. 25, 2015 /CNW/ - Loblaw Companies Limited is recalling President's Choice® Blue Menu® Bran Flakes 775g with the UPC code "0 60383 74782 4" and best before dates 2015 AU 26 through 2016 JA 07 (see attached photo) due to a risk that they may contain plastic pieces. The product was sold at the following stores:

Ontario: Extra Foods®, Fortinos®, Freshmart®, Loblaws®, No Frills®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Shoppers Drug Mart®, Valu-Mart®, Your Independent Grocer®, Zehrs® and affiliated independent stores

Atlantic: Atlantic Superstore®, Dominion®, Freshmart®, No Frills®, Real Canadian Wholesale Club®, Save Easy® and Shoppers Drug Mart®

Québec: Club Entrepôt®, Freshmart®, Loblaws®, Maxi®, Maxi & Cie®, Pharmaprix®, Presto®, Provigo® and Provigo le Marché®, Valu-Mart® and affiliated independent stores

West: Extra Foods®, No Frills®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Shop Easy®, Shoppers Drug Mart®, SuperValu®, Your Independent Grocer® and affiliated independent stores

Loblaw Companies Limited has received no reports of injury and all units with the aforementioned best before dates have been removed from store shelves across the country.

Customers can return the product to the place of purchase and the customer service desk will provide a full refund, with or without a receipt.

We sincerely apologize for any inconvenience this recall may have caused. The safety of customers is our primary concern.

For more information regarding the recall, customers can contact: Customer Service 1-888-495-5111 or customerservice@presidentschoice.ca.

SOURCE Loblaw Companies Limited

Image with caption: "President's Choice® Blue Menu® Bran Flakes 775g (CNW Group/Loblaw Companies Limited)". Image available at: http://photos.newswire.ca/images/download/20150225_C9807_PHOTO_EN_43391.jpg

For further information:

Media please contact:
Public Relations Department, Loblaw Companies Limited
pr@loblaw.ca or (905) 459-2500 x612336

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