Update on the 2008-2009 snowmobiling season - Few deaths up to now but an appeal made to drive safely

    QUEBEC CITY, Jan. 14 /CNW Telbec/ - The partners sponsoring the
Snowmobile and ATV Safety Campaign, including La Capitale General Insurance,
L'Unique General Insurance, the Quebec Ministère des Transports and BRP
(Bombardier Recreational Products Inc.) are pleased with the positive effects
and results of the campaign up to now.
    Snowmobiling deaths in Quebec during the 2008-2009 season have decreased
by 55% compared to the same time last year (Office of the Chief Coroner).
    The theme of the safety campaign is Be smart, choose safety, and over the
course of it 5000 large format posters have been distributed to stakeholders
in the industry, including to 386 dealers and all snowmobiling and quad clubs
in Quebec. Two television ads are currently being broadcast on MétéoMédia, the
French version of The Weather Network. These ads encourage snowmobilers and
quad bikers to always be safety-conscious on the trails and also address
motorists who must share the road at crossings.
    Trail conditions are also available daily on MétéoMédia. These reports
are provided by the Quebec Snowmobilers Association (AdmdQ) and are also
available on the Website of La Communauté des motoneigistes internautes du
Québec, Motoneige.info and the web magazine Motoneiges.ca as well as the AdmdQ
site. The latter site also displays weather conditions in real time, has trail
maps, road condition reports and more at

For further information:

For further information: Yves Watier, Senior Director, Marketing, La
Capitale General Insurance, (514) 473-6678; Source: Audrey Bouchard,
Communications and Public Relations Advisor, La Capitale General Insurance,
(418) 266-9662, 1-800-561-7279

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