UpCode USA Unveils UpCode "DeCode BETA" In The United States With CBSOutdoor Using Mall Billboards, Kiosks and Digital Screens

    LOS ANGELES, Oct. 6 /CNW/ - UpCode USA, Goldmill Productions and CBS
Outdoor, has teamed up for the biggest billboard promotion yet. UpCode unveils
today the first campaign in the USA, utilizing UpCode "DeCode". This
initiative is designed to give every mobile phone user with a camera the
ability to use UpCode without having to download a 2d barcode reader to their

    (Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )

    This campaign starts in numerous CBS Outdoor locations, by simply taking
a "picture" of the UpCode with a standard camera phone and then sending the
"picture" via MMS to an UpCode number. "The Spin Begins" campaign features
printed UpCodes on CBS Outdoor mall billboards, kiosk and digital screens
throughout CBS Outdoor locations. Participants can now scan or decode UpCodes
to view a movie trailer, get a free DVD, including winning merchandise and
prizes just for participating at CBS Outdoor mall locations.
    Erika Mitchell, of CBS Outdoor states, "We want to give people more when
visiting our malls and when viewing our billboards. We believe with adding
UpCodes to print this gives the advertisers a new way to reach and interact
with people. That's why everyone is a winner who participates in this
    Jerald Cavitt CEO of UpCode USA states, "We are extremely excited to join
forces with such a media giant like CBS Outdoor. We believe this program will
show advertisers and media companies a new way of communicating with prospects
and how to add value to their existing marketing. This is just the tipping
point and the start of new and compelling ways for the media industry to
interact with the public." Mr. Cavitt also states, "It is important for UpCode
to give people loyalty incentives, choice, convenience and control when
utilizing the UpCode platform."

    ABOUT UpCode: Mobile Access & Interaction Systems:

    UpCode(TM) includes an optical reader that uses mobile phones/devices to
deliver any customized information off printed products and digital screens.

    ABOUT CBS Outdoors:

    CBS Outdoor is among the world's largest out-of-home media companies
providing unparalleled media opportunities in the United States, Canada and
Mexico and across Western Europe with a strong presence in the United Kingdom,
Ireland, France, Italy, the Netherlands and Spain.


For further information:

For further information: Eric J. Galletta, UpCode Solutions USA, (951)
236-4203, eric.galletta@upcodeusa.com; UpCode global, Camilla Sellberg,

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