UpCode Launches with the First 2d Barcodes on Visa Cards

    LOS ANGELES, Aug. 21 /CNW/ - UpCode, announces its launch with the first
2d barcode on Visas. UpCode has started with the Halpa Halli credit cards
being the first of its kind that gives you mobile loyalty via your internet
enabled mobile phone utilizing the UpCode Reader and the UpCode on the Visa
card. Halpa Halli shoppers are now enabled from their Halpa Halli Visa cards
in real time with store information and incentives that are being offered by
scanning the UpCode on cards.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )

    Halpa Halli Visa credit card with an UpCode on it provides a proprietary
loyalty program that provides discounts, promotions, and information. In the
future it is possible to integrate also ordering and payments functions.
    The UpCode loyalty program operates anywhere at any time, regardless of
mobile phone or what country you are in. The Halpa Halli Visa gives its
members on the go information that can be accessed easily on the mobile phone.
    Jerald Cavitt CEO for UpCode USA states, "We are proud to include the
Halpa Halli VISA to our global arsenal and our proprietary UpCode 'Mobile
Access and Interaction' Platform (MAI)(TM). I speak for all in stating we are
proud to start with such a compelling, interactive program as, Halpa Halli
Retail Stores. We believe that our loyalty program represents an added value
to the financial institutions by utilizing UpCodes with new innovation in
digital distribution with endless possibilities."

    ABOUT UpCode: Mobile Access & Interaction Systems (MAI)(TM)

    UpCode(TM) includes an optical reader that uses mobile phones/devices to
add any electronic information or system to printed products and to electronic
information on screens. With the application it is possible to integrate all
businesses and all forms of eCommerce, with print and screen media. The code
(2D data matrix, QR-code, 1D barcode or color code) or other type of tag
(picture, OCR) gives mobile phone users multiple access and interaction, for
an example but not only to internet content simply by pointing their phone at
a code. Complete integration of localization, personalization, objects and
other data. UpCode is established on all continents and working in 43
countries today.


    Photo: http://www.newscom.com/cgi-bin/prnh/20080821/317492

For further information:

For further information: Eric J. Galletta, UpCode Solutions USA, (951)
236-4203, eric.galletta@upcodeusa.com; Camilla Sellberg, UpCode Ltd.,
+358-6-3218021, camilla.sellberg@upcode.fi; http://www.upcodeusa.com

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