UpCode and Yedioth Ahronoth Makes Interactive Media With UpCode Solutions Mobile Access and Interaction (MAI)(TM) Platform

    VAASA, Finland, Sept. 22 /CNW/ - UpCode Ltd and Yedioth Ahronoth, the
biggest media company in Israel announces its partnership to turn all printed
media into interactive media. Yedioth's initiative is designed to engage users
through various services by scanning Ycodes powerd by UpCode with their mobile
phones on print. The users can view mobile content on their devices, and
access numerous applications. Several solutions have been integrated, and is
not limited to hyperlinks but is catered more to advanced solutions like CRM
and mobile payment solutions.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )

    Assaf Avrahami, CEO of Yedioth Information Technology, states: "Yedioth
has installed a multifunctional mobile information system powered by UpCode.
Our intention is to be a media leader in applying advanced information
technologies and we see a great potential in UpCode Mobile Access and
Interaction Platform (MAI)(TM)".
    Sture Udd CEO for UpCode Ltd. states, "We are excited to include the
Yedioth Ahronoth to our growing global arsenal and our UpCode 'Mobile Access
and Interaction' Platform(MAI)(TM). We believe that this is the start of many
new and compelling ways for the media industry." Mr. Udd also states, "we have
now officially enabled and furthered the many possibilities of interactivity
when utilizing UpCode. Yeditoh makes it now possible to interact with their
customers and give them choice, convenience and control."

    About UpCode: Mobile Access & Interaction Systems

    UpCode(TM) includes an optical reader that uses mobile phones/devices to
add any electronic information or system to printed products and to electronic
information on screens. With the application it is possible to integrate all
businesses and all forms of e-Commerce, with print and screen media. The code
(2D data matrix, QR-code, 1D barcode or color code) or other type of tag
(picture, OCR) gives mobile phone users multiple access and interaction, for
an example but not only to internet content simply by pointing their phone at
a code. Complete integration of localization, personalization, objects and
other data. UpCode is established on all continents and working in 43

    About Yedioth Ahronoth:

    Yedioth Ahronoth group is the biggest media house in Israel and publishes
newspapers, magazines etc.

    Photo: http://www.newscom.com/cgi-bin/prnh/20080821/317492

For further information:

For further information: Camilla Sellberg, UpCode Ltd,
camilla.sellberg@upcode.fi, http://www.upcode.fi; Eric J. Galletta, UpCode
Solutions USA, (951) 236-4203, eric.galletta@upcodeusa.com

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