UpCode and Telefonica are Announcing Their Partnership With Movistar UpCode BiDi Codes in Argentina

    LOS ANGELES, Sept. 5 /CNW/ - Telefonica, the leading private company in
the global telecommunications market has launched an innovative campaign
enabled by UpCode Mobile Access and Interaction (MAI)(TM). Software that will
allow Movistar mobile users full interaction with their handsets with
traditional media.

    http://www.newscom.com/cgi-bin/prnh/20080821/317492 )

    Telefonica's initiative is designed to engage users through various
offerings by scanning Bidi Codes with their mobile phones, on billboards, in
print and on TV, to download mobile content to their mobile devices, and to
enable numerous applications.
    UpCode USA CEO Jerald Cavitt states, "We are confident that the
partnership will give the Latin Mobile Marketplace a wider distribution
platform and additional interaction for Movistar clients. We understand
change, convenience and control with the need to give people access whenever,
wherever. Telefonica's Movistar campaign shows the many possibilities, a new
way of content delivery and other business applications." "This is just the
beginning of our international roll-out," Mr. Cavitt also stated.
    UpCode Argentina Director Gustavo Mejalelaty states, "The main reason why
Telefonica de Argentina selected UpCode, was our Customer oriented attitude
that UpCode offered against any local or international competitor and because
of the flexibility of the solution. For example, first we customized the
UpCode reader to many of the old cell phone models still popular in the
region, second we developed an UpCode MMS decoder to do a massive campaign
using standard camera phones, and third we selected a flexible business


    UpCode(TM) includes an optical reader, using mobile devices to add
electronic information systems to printed products and screens. The code (data
matrix, QR-code, 1D barcode or color code) or other type of tag gives mobile
phone users multiple access and interaction, for example but not only to
Internet content simply by pointing their phone at a code. UpCode is today
established in more than 40 countries.


    Telefonica is a leading private company in the global telecommunications
market, with headquarters in Spain. In 2007, the Company offered a return of
41.9% to its 1.5 million shareholders. Telefonica employs an average of
249,000 people and provides access to more than 233 million customers in March
2008. In 2007, the operator invested 4.38 billion euros in R&D.

    Photo: http://www.newscom.com/cgi-bin/prnh/20080821/317492

For further information:

For further information: USA Inquiries: Paul Gimenez, (951) 236-4203,
press@upcodeusa.com, http://www.upcodeusa.com; Worldwide, Camilla Sellberg,
camilla.sellberg@upc.fi, http://www.upcode.fi

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