Up 4%, THE 83rd ANNUAL ACADEMY AWARDS Take the Throne with 6.1 Million Viewers on CTV

- 1 million viewers catch all the red carpet action during ETALK AT THE OSCARS® on CTV, /A\ and CP24 -

- More than one in two viewers in English Canada watch some part of the broadcast -

- E!'s Oscar® coverage wins big with viewers as record audience of 483,000 tune in -

- Oscars.CTV.ca attracts almost 35,000 viewers -

TORONTO, Feb. 28 /CNW/ - THE 83RD ANNUAL ACADEMY AWARDS® was watched by 6.1 million viewers last night on CTV, up 4% compared to last year, based on preliminary overnight data comparisons. Audiences increased even more among younger demographics, up 6% among Adults 18-34 (1.36 million) and Adults 18-49 (2.7 million), and also up 4% among Adults 25-54 (2.6 million). It's the most-watched OSCARS® broadcast in Canada since 1998 and the second-most watched broadcast of the year, following SUPER BOWL XLV (6.53 million, CTV). Last year's broadcast was ultimately watched by 6.2 million viewers; final audience data from BBM Canada for THE 83RD ANNUAL ACADEMY AWARDS will be available in the coming weeks.

A quick ratings recap reveals that:

  • More than one in two viewers (52%) watching television last night in English Canada were watching the OSCARS on CTV.
  • The broadcast generated 14.35 million unique viewers overall.
  • The audience grew during the broadcast, growing to 6.37 million viewers during the final half-hour (11-11:30 p.m.)
  • The audience went as high as 7.34 million viewers at 10:30 p.m.

** Media Note ** Download photos of THE 83rd ANNUAL ACADEMY AWARDS at ctvmedia.ca.

Earlier in the night, Canada's official red carpet show, ETALK AT THE OSCARS was watched by 1 million viewers on CTV, /A\ and CP24. As the only Canadian outlet on the red carpet, ETALK's Ben Mulroney, Tanya Kim and Lainey had all the angles covered, with Ben on the ground interviewing Hollywood's hottest stars and nominees, and Tanya and Lainey talking fashion from their exclusive position above the carpet. Among the numerous stars to chat with Mulroney were Sandra Bullock, Geoffrey Rush, Mark Ruffalo, Amy Adams, Christian Bale, Javier Bardem, Melissa Leo, Hugh Jackman, Hailee Steinfeld, Jennifer Lawrence and Celine Dion. ETALK AT THE OSCARS is available on demand now at CTV.ca.

To view the complete release, click here: http://bit.ly/fxfJeJ

SOURCE News - Media

For further information:

Christy Sullivan, CTV Inc., 416.384.3624 or christy.sullivan@ctv.ca
Allie Page, CTV Inc., 416.384.4596 or allie.page@ctv.ca

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