University of Calgary Students Sell Cutco Cutlery, Raise Money for Children's Wish Foundation

    CALGARY, ALBERTA, June 4 /CNW/ - For the third straight year, students at
the University of Calgary's Haskayne School of Business have teamed with Cutco
Cutlery and Vector Marketing to raise funds for the Children's Wish Foundation
of Canada.

    This spring, the business school announced that its cutlery-selling
campaign raised $26,000 to help fulfill the dreams of three children with
life-threatening diseases. One of them is Shaylynn Plotsky, a five year old
who suffers from restrictive cardiomyopathy. The Calgary students will help
fulfill her dream of going to Disneyland in California.

    For several years, sales management classes taught by Dr. Derek Hassay,
assistant professor of marketing at the Haskayne school, have partnered with
Vector Marketing, the direct sales division of Cutco Cutlery, to raise money
for this charity while gaining valuable selling experience.

    Cutco Cutlery, based in Olean, New York, is the largest kitchen cutlery
manufacturer in North America. Founded 58 years ago, Cutco sells its products
through a network of college students in Canada and the United States. Vector
Marketing offers a sales training program that teaches students a wide range
of skills, including time management, presentation, lead generation, customer
service and how to work in a commission-structured environment.

    Students, according to Hassay, aren't graded on actual sales, but rather
on how they manage the process. "We're creating a corporate sales department,"
he said. "Students develop a marketing strategy, make sales presentations,
create sales reports and then critique themselves after each demonstration."

    Cutco Cutlery is also part of selling courses at Purdue University and
Illinois State University.

    About Children's Wish Foundation of Canada

    The Children's Wish Foundation of Canada is dedicated to fulfilling a
favorite wish for children diagnosed with a high-risk, life-threatening
illness. The Foundation is the only all-Canadian organization with offices
from coast to coast, granting wishes for these special children. This year
marks 20 years and 10,000 wishes for the Foundation. To contact The Children's
Wish Foundation of Canada, call 1.800.267.9474 or visit our web-site at

    About Cutco Cutlery and Vector Marketing

    Cutco Cutlery is a 58-year-old company with headquarters and
manufacturing facilities in Olean, New York. Vector Marketing is the company's
sales division that trains and coordinates the activities of the direct sales
force of college students.

For further information:

For further information: For Cutco, Olean, N.Y. David Reeves,

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