University and College Bookstores Go Pink - 22 university and college bookstores across Canada partner with the Canadian Breast Cancer Foundation

    KINGSTON, ON, Oct. 1 /CNW Telbec/ - 22 university and college bookstores
have partnered with the Canadian Breast Cancer Foundation to raise money to
support breast cancer research by selling a 'breast aware' t-shirt on October
1, 2008, the start of Breast Cancer Awareness Month.
    Each of the 22 stores is committed to selling at least 1000 t-shirts. The
goal is to sell over 22,000 t-shirts to support breast cancer research, and
education and awareness programs. With the exception of printing, shipping and
t-shirt costs ALL of the money collected will go directly to the Canadian
Breast Cancer Foundation. None of the stores is realising a profit from these
t-shirts. "We are so committed to ensuring our customers know this, that we
are printing it on the back of the t-shirt" states Chris Tabor, General
Manager of The Campus Bookstore at Queen's University.
    "The Foundation is thrilled to partner with the 22 university bookstores
across Canada not only to raise much needed funds for breast cancer research
and education, but also to share breast health knowledge with university
students." says Mark Hierlihy, Director of Development at the Canadian Breast
Cancer Foundation's Central Office. As part of the project, a bookmark will be
available to students providing risk reduction messaging and in-store monitors
will display information about breast health and breast cancer in Canada.
    When asked why they chose breast cancer as this year's cause, Tabor
stated "Everyone is affected by breast cancer. We all know someone - a mother,
daughter, sister, aunt or friend - who has been diagnosed with breast cancer,
and we are proud to be part of this network of stores that is committed to
supporting this worthy cause."
    The project titled 'The Shirt, The Cause, The Day' is being launched in
campus bookstores across Canada on October 1st, 2008. T-shirts will retail for
$10.00 plus applicable taxes.

    Established in 1986, the Canadian Breast Cancer Foundation is the leading
national volunteer-based organization in Canada dedicated to creating a future
without breast cancer. To learn more about breast health and the Foundation,
please visit

For further information:

For further information: Cindy Healy, Operations Manager, Campus
Bookstore, Queen's University, (613) 533-2955

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