Universal Pictures Partners With MINICK to Launch Mobile Film Portals Worldwide

    LONDON, Aug. 2 /CNW/ - Universal Pictures has selected MINICK, a pioneer
in wireless infrastructure and interactive applications, to build and manage
their mobile film portals on a global basis. The partnership is designed to
provide Universal with a scalable, streamlined framework to rapidly deploy
mobile websites and develop significant mobile presence for their brands to
complement existing distribution through mobile operators.
    Beginning in Q4 2007, Universal and Minick will launch visually rich and
compelling interactive mobile web (WAP) destinations for fans of Universal
films to enjoy on their mobile phones. This new network of original, fully
hosted sites and partner portals will give users on-the-go easy access to
information about Universal's films and DVDs as well as the ability to
download promotional and premium mobile content and participate in affinity
    Jeremy Laws, Senior Vice President of Universal Mobile Entertainment
said: "MINICK's impressive track record with major brands and their global
reach make them a perfect choice for Universal. We are thrilled to be working
with MINICK on this key component of our global mobile distribution strategy."
    Lourens de Beer, MINICK UK's Managing Director added: "The possibilities
of using mobile as part of a long-term film marketing strategy are endless.
Universal has been instrumental in making the necessary steps to achieve this.
We have only scratched the surface of what mobile can truly achieve and over
the coming years the types of services, data collection and interactive
initiatives used by Universal Pictures and other MINICK clients will only grow
and become richer."

    About MINICK:

    MINICK is the pioneer of interactive mobile applications and
infrastructure solutions. Founded in 1994, MINICK develops and operates mobile
services for network operators such as Vodafone, T-Mobile, Telefonica, and
Orange, for media and entertainment companies such as MTV, RTL Newmedia,
Channel 4, Sony Pictures, and Universal Music as well as for FMCG brands in
mobile direct and dialogue marketing. The company has built one of the largest
premium messaging networks in Europe and North America, and operates its own
SMS and MMS centres with direct connections to the mobile networks. MINICK has
offices in Germany, Spain, Switzerland, the United Kingdom and the United
States. More information can be found at http://www.minick.net.

    About Universal Pictures Digital Platforms Group:

    Universal Pictures Digital Platforms (UPDPG) is responsible for global
digital product development, production, licensing, distribution, and growth
strategy for the extensive catalogue of Universal's properties across new and
emerging digital platforms, including mobile, video game consoles, personal
computers, and other portable devices. With a worldwide mandate to help shape
the digital future of Universal Pictures, the Group has offices in Universal
City, California; London, England; and Tokyo, Japan.
    Universal Pictures Digital Platforms Group is a unit of Universal Studios
Home Entertainment and Universal Pictures. Universal Pictures is a division of
NBC Universal, one of the world's leading media and entertainment companies in
the development, production, and marketing of entertainment, news, and
information to a global audience. Formed in May 2004 through the combining of
NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a
valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading
television stations group, and world-renowned theme parks. NBC Universal is
80% owned by General Electric and 20% owned by Vivendi.

For further information:

For further information: Lourens de Beer, +44-(0)7810-180-175,
lourens.debeer@minick.net; Nicholas Dale, (818) 777-2833,

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