Universal Medical ID Launches in Canada

    Medical Identification Jewelry Manufacturer Encourages Canadians Living
    with Chronic Health Conditions or Allergies to Protect Themselves; Wear
    Medical Identification

    TORONTO, Aug. 14 /CNW/ - Universal Medical ID today announced that it has
launched operations in Canada. The company provides high-quality customized
medical identification jewelry and empowers those living with chronic
conditions or allergies to take control of their health by wearing a medical
    Universal Medical ID offers a variety of medical identification jewelry
designed to easily fit into anyone's daily lifestyle. The medical IDs are
available in several styles of bracelets, necklaces, watches and sportbands,
and offered in gold, gold-filled, sterling silver, stainless steel, titanium
and nylon materials. Each ID is custom-fitted to the customer and personalized
with complimentary engraving.
    "In an emergency situation, a medical ID may be a person's only voice to
share lifesaving information with medical professionals. However, medical
identification jewelry is historically underutilized by the vast amount of
Canadians affected by chronic conditions or allergies," said Rick Russell,
founder and CEO of Universal Medical ID. "Universal Medical ID offers
high-quality, affordable medical ID options that can save your life."
    Universal Medical ID is the first line of defense in an emergency. In a
recent Universal Medical ID survey with the National Association of EMS
Educators, 95 percent of emergency responders said they look for a medical ID
when assessing a patient. The survey also showed the impact medical IDs have
on emergency responders-ensuring proper care, saving time and saving lives.
    It is especially important for children to wear medical ID if they live
with a chronic health problem. "If a child has an asthma attack or an allergic
reaction away from their parent's supervision and an ambulance is called, a
medical ID may be the only way that their condition can be communicated to
emergency workers," says Dr. Marvin Gans, Associate Professor, Department of
Paediatrics, University of Toronto. "Wearing a medical ID, like Universal
Medical ID, can mean the difference in saving a child's life and parents can
have confidence that their child is cared for when they cannot be there."
    Candidates for a medical ID include anyone living with chronic or rare
medical conditions such as diabetes, asthma, heart conditions, stroke risk or
memory impairment; persons with allergies such as food, drug or insect; and
those taking multiple medications or blood thinners.
    Universal Medical ID accepts orders via the Web site
www.IdentifyYourself.com and toll-free 1.800.616.3400. Universal Medical IDs
start at $26.00.

    About Universal Medical ID

    Since 1994, US-based Universal Medical ID has created high quality,
customized medical identification jewelry to meet one's everyday lifestyle.
Universal Medical ID empowers those living with chronic conditions or
allergies to take control of their health by wearing a medical ID - the only
reliable and simple way to effectively communicate one's needs during a
medical emergency. The medical IDs are available with various styles of
bracelets, necklaces, watches and sportbands, in gold, gold-filled, sterling
silver, stainless steel, titanium and nylon. Each ID is custom fitted and
personalized with complimentary engraving. For more information about
Universal Medical ID, visit www.IdentifyYourself.com.
    Universal Medical ID also provides a free Online Medical Registry, where
participants can maintain an online personal health file of their medical
conditions, emergency contact information, prescriptions, over-the-counter
medications and personal and medical files such as living wills, donor cards,
EKGs and CTs. This file can be accessed anytime through a secure online
connection or a 24-hour emergency telephone line. The program also provides
24/7 unlimited access to a registered nurse for emergencies or ongoing health

For further information:

For further information: Valerie Cameron, Fleishman-Hillard, Toronto, P:
(416) 214-0701, E: Valerie.Cameron@Fleishman.ca; Megan Haywood, Universal
Medical ID, P: (512) 391-4978, E: MeganH@IdentifyYourself.com

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