Unitron Revolutionizes Hearing Aid Technology with the Launch of Yuu

    First truly interactive, automatic hearing solution gives users
    unprecedented control

    KITCHENER, ON, Feb. 11 /CNW/ - Unitron Hearing, a global leader in the
development of innovative hearing solutions, has introduced Yuu(TM), the first
truly interactive, automatic hearing aid that gives wearers unprecedented
control of their hearing device. Using industry-first technology, Yuu allows
wearers to adjust the clarity levels to their preference in different
listening environments and teach their hearing instruments to make these
adjustments automatically.
    The Yuu hearing system is comprised of two hearing instruments and a
pocket-sized remote, called Smart Control. The Smart Control lets the user
make adjustments in their sound environments that are exactly right for them.
Once they have made an adjustment, they simply push a button on their Smart
Control and the hearing instrument quickly learns their unique preferences.
    "Yuu represents a new generation of user controlled hearing solutions,"
said Cameron Hay, President and CEO of Unitron Hearing. "Hearing aid users
have often been frustrated by the limitations of their devices, and research
increasingly shows they want the ability to control and customize their
hearing instrument. For the first time, Yuu delivers these things, leading not
only to better hearing, but a more enjoyable quality of life."
    "Hearing loss is the fastest growing disability in Canada with one in 10
Canadians of all ages experiencing significant hearing loss - that's over
3 million people," said Dr. Marshall Chasin, registered audiologist and
Director of Auditory Research at the Musicians' Clinics of Canada. "As hearing
loss becomes a reality for an increasingly larger, and younger segment of the
population, users are looking for more sophisticated technology-driven devices
that give them a greater measure of control over their hearing experience."

    Yuu's industry-leading features include:

    -   Comfort-Clarity Balance provides a new level of real-time sound
        customization and precision beyond volume-only control.
        Comfort-Clarity Balance enhances those sounds detected as speech to
        improve clarity, and decreases sounds detected as background noise,
        to improve listening comfort.

    -   LearnNow(TM) technology, available exclusively with the hand-held
        remote Smart Control, allows users to instantly teach their hearing
        instruments their preferred settings for every situation or listening
        environment. With the touch of the LearnNow button, clients can
        immediately capture personal adjustments to the Comfort-Clarity
        Balance and volume settings, which then become automatic when the
        device encounters the same acoustic environments.

    -   AntiShock(TM) manages sudden, uncomfortably loud noises, like a car
        door slamming, without affecting the sounds you want to hear.

    -   Feedback management provides a sustained comfortable listening
        experience without frustrating feedback.

    -   A telephone-specific program detects when the listener is on the
        phone and automatically switches to an optimized listening program.
        When the phone is hung up, Yuu returns to the listening program
        previously in use.

    -   Adaptive directional microphones help users enjoy clear, intelligible
        speech no matter where they are. Advanced speech enhancement
        amplifies speech so you won't miss out on the conversation.

    -   With fashion-forward styling including a very discrete micro device,
        there's a Yuu for everyone with a wide range of styles and
        contemporary colours.

    "I love my Yuu hearing aids and wouldn't trade them for anything,"
said Lois Haider, 82. "They are so much clearer and natural sounding than my
previous hearing aids. It's so much easier and more pleasant to listen to
people around me. I feel like they are as close to my own ears before hearing
loss than any other hearing aids I've had before."
    "When I'm watching a play, I switch to the automatic program and use the
Comfort-Clarity Balance to hear the actors better," says Ted Johnson, 80. "My
previous hearing aids had difficulty picking up these different voices. I
prefer using the Smart Control to adjust my hearing aids because of the big,
easy-to-see buttons which light up - a useful feature in a darkened theatre,"
Ted adds. "I especially like the Smart Control's ability to change the
settings for both hearing aids at the same time or individually."
    Yuu hearing systems are dispensed by Hearing Healthcare Professionals
across Canada.

    About Unitron Hearing

    Unitron Hearing creates world-class hearing innovations that make
everyday listening easier for people with hearing loss. The Company is
renowned for high-value, easy-to-use hearing solutions. Unitron Hearing has
12 international offices including its global Development Centre located in
Kitchener, Canada, and serves people with hearing loss through distribution
partners in over 65 countries. For more information, please visit

For further information:

For further information: Karin Scott or Katie Rankin,
Strategic/Ampersand for Unitron Hearing, (416) 961-5595, Karin@stratamp.com,

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