United Way - Centraide, Imperial Oil join forces so consumers can give a gift that gives back

           Limited-edition $25 gift card now on sale across Canada

    -   Imperial Oil will donate $2 to United Way - Centraide from the sale
        of each gift card
    -   New gift card is available at approximately 650 Esso retail sites in
    -   Proceeds donated to United Way - Centraide chapters across the

    OTTAWA, Aug. 10 /CNW/ - United Way - Centraide and Imperial Oil have
teamed up to offer consumers a unique chance to give a gift that gives back.
    The new, $25 Esso United Way - Centraide gift card is available through
October 2009, while quantities last. It can be used to purchase all Esso
products and services. The limited-edition card is on sale now at more than
650 Esso-branded retail sites across Canada and online at
    Imperial will donate $2 to the United Way - Centraide Movement from every
gift card sold - funds that will go towards supporting United Way - Centraide
agencies across the country. Through United Way - Centraide, proceeds will
help youth, families, seniors, people with disabilities, abused women,
newcomers, the homeless and others in need.
    "United Way - Centraide is thrilled about this unique, national
association with Imperial Oil. Proceeds raised go to support United Ways -
Centraides in communities all across Canada," said Al Hatton, President & CEO
of United Way of Canada - Centraide Canada. "It comes at a time when the
support of United Way - Centraide agencies and services has never been
    The Esso United Way - Centraide gift card is one component of Imperial's
2009 national United Way - Centraide campaign - a campaign that raised almost
$3.2 million for the Movement in 2008.
    "Imperial has been a proud supporter of the United Way - Centraide
Movement for more than 25 years and we are extremely excited that this new
initiative offers to help United Ways - Centraides help Canadians," said Simon
Smith, vice-president and general manager of fuels marketing at Imperial Oil.
"When you buy an Esso United Way - Centraide gift card, together we are
helping to build stronger communities across Canada."

    United Way - Centraide is a non-profit organization located in 118
Canadian communities. Each United Way - Centraide works locally to find
solutions to community problems by engaging volunteers and partners,
identifying community needs and raising and distributing funds. Next to
governments, the United Way - Centraide Movement is the largest funder of the
voluntary sector and social services in Canada. Each year, United Ways -
Centraides raise upwards of $480 million, the vast majority of which is
reinvested in local communities to support programs and services directed at
improving the social conditions of Canadians. For more information about
United Way - Centraide, please visit www.unitedway.ca

    Imperial Oil is one of Canada's largest corporations and a leading member
of the country's petroleum industry. It is one of the country's largest
producers of crude oil and natural gas, is the largest petroleum refiner, and
has a leading market share in petroleum products sold through a coast-to-coast
supply network that includes about 1,900 service stations. For more
information about Imperial's community investment activities, please visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: MaryAnn Notarianni, Communications Coordinator,
United Way of Canada - Centraide Canada, 1-800-267-8221, ext. 2251; Jon
Harding, Imperial Oil, Public Affairs, (403) 237-2710

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