United Nations Taps Waggener Edstrom Worldwide for Global Poverty Action Day


    SEATTLE, Oct. 11 /CNW/ -- Waggener Edstrom Worldwide (WE) has been chosen
by the United Nations Millennium Campaign to support its Stand Up, Speak Out
day of global poverty awareness on Oct. 16 and 17, 2007. The Millennium
Campaign selected WE because of the company's digital expertise and global
    (Logos: http://www.newscom.com/cgi-bin/prnh/20071011/AQTH017SUSOLOGO

    Last year, more than 23 million people across 100 countries around the
world stood up in support of the world's poor. This year, millions more are
planning to stand up to show their solidarity with the poor and marginalized.
Stand Up, Speak Out events around the world will raise awareness of poverty
issues and emphasize the global effort to address the Millennium Development
Goals (MDGs) on behalf of those suffering from poverty, hunger and disease.

    Grab a Friend and Get Involved
    -- Find or start an event in your area:
    -- Wear your white bracelet: http://www.noexcuse2015.org.
    -- Literally stand up against poverty: http://www.standagainstpoverty.org.
    -- Break the Guinness world record: http://www.one.org/press/202.html.
    -- Encourage our leaders to enforce the MDGs on behalf of the poor:

    The Global Movement
    -- Football fans are scheduled to stand up and cheer for one minute during
       a game in Nigeria.
    -- Non-profits in downtown Chicago will hold an outdoor festival to raise
       awareness of the need.
    -- Eighth graders in Sri Lanka are planning an event to educate their
       peers about the issues.
    -- In Japan, people are encouraged to stand up in public places, including
       buses and trains.

    Join the Conversation
    -- Watch Stand Up, Speak Out videos on YouTube.
    -- Visit the blog: http://www.standagainstpoverty.org/blog.
    -- Read about MDG progress:
    -- Stand Up and Speak Out on Facebook, MySpace, Windows Live Spaces and
    -- Hear what Shakira, Michael Douglas and Lenny Kravitz think:
    -- Get event materials: http://www.standagainstpoverty.org/en/materials.

    The Facts
    -- More than 1 billion people live on less than $1 a day, with nearly half
       the world's population (2.8 billion) living on less than $2 a day. (UN
       Human Development Report, 2003)
    -- UNESCO's 2007 Global Monitoring Report states that universal primary
       education would cost $11 billion a year -- half what Americans spend on
       ice cream annually.
    -- Globally, an estimated 15.2 million children have lost one or both
       parents to AIDS; 80 percent of these children live in sub-Saharan
       Africa. (UNICEF, 2005)
    About Stand Up, Speak Out
    Stand Up, Speak Out is the growing movement of people no longer prepared
to stay seated or silent in the face of poverty and inequality. The Campaign
was launched in October 2002, two years after 189 government leaders from
almost every country in the world agreed at the September 2000 Millennium
Summit to a set of eight time-bound targets that, when achieved, will end
extreme poverty across the planet. Working at both the national and
international levels, the ambition of the Campaign is to inspire a global
movement to achieve the Goals and eradicate extreme poverty by 2015. More
information can be found at http://www.standagainstpoverty.org.
    About Waggener Edstrom Worldwide
    Waggener Edstrom Worldwide is a multiservice global public relations
agency. Founded in 1983 and independently owned, the agency was named PRWeek's
Large Agency of the Year for 2004, and was named Best Agency to Work For in
2004 and Best Large Agency to Work For in 2006 by the Holmes Report. The
agency has over 700 employees, 15 offices around the world and six global
practices -- Technology, Healthcare, Public Affairs, Corporate Communications,
Consumer Marketing and Digital Strategies. More information can be found at
    Waggener Edstrom, Innovation Communications(SM) and the Waggener Edstrom
Worldwide logo are either registered trademarks of Waggener Edstrom Worldwide
Inc. in the United States and/or other countries. The names of actual
companies and products mentioned herein may be the trademarks of their
respective owners.

For further information:

For further information: Jenny Krentzman, global marketing
communications  manager of Waggener Edstrom Worldwide, +1-617-576-5787, 
jennyk@waggeneredstrom.com; or Amil Husain, global youth coordinator of UN, 
+1-212-906-6024, amil.husain@undp.org Web Site: http://www.WaggenerEdstrom.com

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