Unique Countdown Auction provides home sellers with a new strategy in a slow housing market



    EDMONTON, Aug. 30 /CNW/ - With near record levels of inventory in the
pre-owned Edmonton home market, one Realtor is implementing a unique marketing
strategy to help a client get their home sold.
    The Countdown Auction is a marketing technique that Steve Sedgwick (a
Realtor with Royal LePage Noralta) originally conceived a few years ago and to
his knowledge has never been implemented in Alberta. Effective September 1,
2007 the property Steve has listed at 18414-96a Avenue will be reduced in
price by $1,000 each day until the home has been sold. In addition to this
marketing strategy the seller will include a $10,000 home theatre package if
the home is sold by September 10, 2007.
    The home was officially appraised at $385,000 in May of 2007 and has
undergone substantial renovations including the fully refinished basement.
Originally listed on July 14, 2007 the 1002 square foot bi-level with three
bedrooms and two full bathrooms entered the market when sales were slowing
down. It has since been reduced to the current price of $375,000 but is likely
getting lost amongst the numerous properties that prospective buyers have to
choose from.
    The full details of the home and the daily progress of the Countdown
Auction will be detailed on a feature web page on the www.RealtyEdge.ca
website. The feature page will provide a complete description of the Countdown
Auction, description of the bonus home theatre package with criteria for
having it included, all the pertinent details of the home, and pictures of the
home and yard.

    Steve Sedgwick has been a Realtor in Edmonton for six years with Royal
LePage Noralta. He is a member of the Realtors Association of Edmonton and
serves on the Member Services Committee and the Technology Committee
representing the needs of his peers.





For further information:

For further information: about the information contained in this news
release please contact Steve Sedgwick via email at steve@realtyedge.ca, by
phone at (780) 431-5600, or by fax at (780) 431-5624


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