Understanding Buyer 2.0 - a Helpful How-To Guide

TORONTO, July 8, 2015 /CNW/ - The straightforward buyer-seller relationship is a thing of the past. The new savvy, connected, and fiercely independent buyer of today requires new approaches from marketing and sales. Knowing how and when to approach this new buyer is critical to thriving and expanding opportunities.

Using a case study to prove the method's success, CNW's Buyer 2.0 Content Strategy Checklist offers ways for companies to better understand today's buyer, mapping the stages of the buyer's journey that need to be addressed by marketing.

Learn how to:

  • Repurpose existing content
  • Publish and promote your content release to increase readership
  • Track your progress to determine ROI

Click here to access the white paper.

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities.  CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. www.newswire.ca 


Image with caption: "Today's savvy connected buyer 2.0 requires a retooled sales approach. (CNW Group/Canada NewsWire Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150708_C9098_PHOTO_EN_43967.jpg

For further information:

Media Contact:
Paul Terefenko
Communications Manager, Marketing

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