Two North-American launches at the Tremblant Forum Conference on corporate responsibility and sustainability

    Matthew Bishop of The Economist unveils his new book,

    Imagine Canada presents the results of its Canada Survey of Business
    Contributions to Community

    MONTREAL, Sept. 17 /CNW Telbec/ - More than 140 corporate, foundation,
institutional, non-profit and government leaders from across Canada attended
the fifth annual Tremblant Forum on corporate responsibility and
sustainability held on September 16 and 17 in Mont Tremblant. The theme of
this year's conference was Looking forward, giving back.
    The opening cocktail began with a special presentation from Matthew
Bishop, Chief business writer/US for The Economist who chose Tremblant Forum
for the North American launch of his new book, Philanthrocapitalism. In his
book, Mr. Bishop analyzes a new philanthropic movement led by what he calls
philanthrocapitalists - the new generation of superrich who are giving away
their personal fortunes of several billions of dollars each. These social
investors are using business-style strategies to effect social change and are
expecting results and accountability to match.
    "Philanthrocapitalists love to support social entrepreneurs who offer
innovative solutions to society's problems," explains Matthew Bishop. "When
philanthrocapitalists use their donations to create a profitable solution to a
social problem, the project tends to attract more capital, far faster and
achieves a far bigger impact, far sooner, than would a solution based entirely
on giving money away."

    The benefits of being a good corporate citizen

    Imagine Canada also chose Tremblant Forum to unveil the results of its
Canada Survey of Business Contributions to Community. With more than
1,500 companies surveyed, it is the most comprehensive study of its kind in
North America.
    According to the study, 79 % of respondents strongly agreed that
businesses and non-profit organizations can mutually benefit from
collaborative relationships. The study also highlights some of the key
benefits associated with good corporate citizenship, such as employee
recruitment and retention and the ability to influence consumer buying
    However, there is still a long way to go when it comes to the median
annual corporate contribution to non-profit organizations. In fact, 25% of
surveyed companies give only 0.06% of their pre-tax profits, which is much
lower than the 1% recommended by Imagine Canada's Caring Companies program.

    A roster of internally renowned speakers

    Tremblant Forum 08 brought together some of the world's top speakers in
the area of community investment and strategic philanthropy:

    - Matthew Bishop, chief business writer/US, The Economist
    - Peter Swinburn, president and chief executive officer, Molson Coors
      Brewing Company
    - Monique Villa, chief executive officer, Thomson Reuters Foundation
    - Pierre Boivin, president, Montreal Canadiens, Gillett Entertainment
      Group and the Bell Centre
    - Kevin McCort, president and chief executive officer, CARE Canada
    - Peter Frumkin, professor of public affairs and director, RGK Center for
      Philanthropy and Community Service, Lyndon B. Johnson School of Public
    - Bill Young, president, Social Capital Partners
    - Tobias Webb, founding editor, The Ethical Corporation
    - Elmira Bayrasli, director, corporate partnerships and outreach,
    - Venkatesh Mannar, president, The Micronutrient Initiative
    - David Creighton, president and chief executive officer, Cordiant
    - Andrew Marshall-Roberts, head of corporate responsibility, Standard
    - Jocelyne Pinsonneault, vice-president, Marketing, Cascades Tissue Group
    - John Lawrence, director, corporate social responsibility, Wal-Mart
    - Brenda Plant, co-director, Ethiquette
    - Sanjay Sharma, dean, John Molson School of Business
    - François Bugingo, president, Reporters without Borders Canada

    The Tremblant Forum was made possible with the support of numerous
leading organisations, including Alcoa, Cascades, Gildan, Loto-Québec,
Molson Coors, Wal-Mart and Tremblant as well as media partners La Presse,
The Gazette, Vision Durable, The CRO and

    About NATIONAL

    NATIONAL is the largest public relations consultancy in Canada and was
chosen among the top ten public relations firms in the world for corporate and
social responsibility and the only one in Canada. NATIONAL has offices in
Montreal, Quebec City, Ottawa, Toronto, Calgary, Vancouver, Victoria, New York
and London, as well as an interest in MT&L/NATIONAL in Halifax and Saint John.
The firm offers corporate communications, investor relations, public affairs,
marketing, technology and healthcare communications services to a broad range
of leading corporate, government and institutional clients. Internationally,
the firm is affiliated with Burson-Marsteller.
    NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal,
which also owns another Canadian public relations leader, Cohn & Wolfe /
Canada, with offices in Toronto, Montreal and Calgary and an affiliation with
the worldwide Cohn & Wolfe network. RES PUBLICA also holds a significant
interest in Global Public Affairs, the leader in government relations in
Canada, with offices in Ottawa, Toronto and Calgary.

    Media Access:
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For further information:

For further information: Roch Landriault, (514) 843-2345

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