Tween Social Network Partners With Canadian Ski Council's Grade 5 SnowPass(TM) Program

    Canada's premier winter sports organization teams up with the first
    parent-approved social network for tweens to create a unique interactive
    online community for young skiing and snowboarding fans

    OAKLAND, Calif., Nov. 26 /CNW/ --

                               CORE NEWS FACTS

    -- Premier winters sports organization Canadian Ski Council
       ( partners with ( in order
       to create a unique, fun and interactive social networking and blogging
       environment for Grade 5 SnowPass program youth members.

    -- The goal of the Canadian Ski Council is to increase participation in
       recreational snowboarding, alpine and cross-country skiing in Canada.

    -- For over ten years the Canadian Ski Council has been introducing Grade
       5 students to skiing and snowboarding with the Grade 5 SnowPass.

    -- The Grade 5 SnowPass program offers Canadian school children enrolled
       in Grade 5, or 10 years old (born in 1997), up to three free days of
       skiing or snowboarding at each participating ski area in the region in
       which they live.

    -- Grade 5 SnowPass applications are also available at,
       the newly redesigned SnowPass website. Once their application is
       processed by the CSC, children participating in the Grade 5 SnowPass
       program will receive a booklet that includes up to three ski-free
       coupons per ski area, and discounts or rebates on lessons and
       equipment rentals. Some participating areas also offer a bonus Grade 6
       coupon that can be used next season.

    -- ( is the industry's first security-based
       blogging and interactive social networking destination designed
       specifically for kids ages 8-14.

    -- Industrious Kid ( is the parent company of and develops premium online destinations which are
      "purpose-built" for the rapidly expanding population of children now
      accessing and using the Internet.

    -- Families and educators can be assured that offers
       unparalleled member protection including user authentication, content
       privacy, controlled scope of publishing, and a parental dashboard for
       insight and control.

    -- has been recognized by the national Internet safety
       organization Web Wise Kids (, a non-profit that is
       dedicated to empowering today's youth to make wise choices online and
       has equipped over 2 million young people to be their own first line of
       defense from online dangers.

    -- recently received four out of five stars in a stand-alone
       review by Common Sense Media (, a
       non-partisan, not-for-profit organization that reviews all forms of
       media including websites.


    -- "We're very excited to offer this kind of winter experience to
       Canada's children with the Grade 5 SnowPass program and we're glad to
       offer added value to the program with will
       provide SnowPass holders with a unique, safe, fun and interactive
       social networking and blogging environment for them to use." says
       Colin Chedore, President of the Canadian Ski Council.

    -- Tim Donovan, Vice President of Marketing, Industrious Kid - "We are
       thrilled to have the opportunity to partner with Canada's leading
       winter sports organization the Canadian Ski Council and their
       wonderful Grade 5 SnowPass program.  Together we are able to promote
       the fun, healthy lifestyle that winter based sports and activities to
       can offer to our young subscribers."

                              MULTIMEDIA SUPPORT

    -- Canadian Ski Council []
    -- Grade 5 SnowPass []
    -- Industrious Kid []
    -- About []

                    KEY WORDS, TECHNORATI/del.ici.ous TAGS

    Social Networking, Internet Safety, User Generated Content, Online
Collaboration, New Media, New Media Literacy, School Blogging, Tweens,  Kid
Destinations, Education Technology, Edtech, Industrious Kid,,
               Parenting, Kids, Web 2.0, MySpace, Social Media,

                        RSS FEED TO MEDIA AND/OR BLOG

    About Canadian Ski Council

    The Canadian Ski Council is a national, not-for-profit association whose
mandate is to promote recreational skiing and snowboarding in Canada.

    About Industrious Kid, Inc.

    Industrious Kid is an innovative company that develops premium online
destinations that are purpose-built for the rapidly expanding population of
children now accessing and using the Internet.   The company's age-appropriate
solutions strike a unique balance between the fun and stimulation that
children desire and the safety and guidance that their parents demand.
Industrious Kid's first product is, a secure social networking and
blogging destination designed specifically for kids ages 8 to 14. The company
is headquartered in Oakland, Calif.
    For more information about Industrious Kid and, please visit

For further information:

For further information: Tim Donovan, Founder - VP Marketing of, (510) 725-4104,; or Natalie Laplante of the Canadian
Ski Council, (905) 212-9040, Web Site:,,,,,

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