- TVO and Mongrel Media Partner to give young learners a head
start in the classroom
TORONTO, Aug. 6 /CNW/ - As of August 4 TVO's Get Ready For School DVD is
available through major Canadian retailers including Chapters Indigo, Walmart,
Best Buy/FutureShop, Loblaw Superstores, Toys "R" Us, HMV and others, thanks
to a new distribution and revenue partnership between TVO and Toronto-based
distributor Mongrel Media.
"At a time of year when parents and caregivers across the country are
preparing young learners for that first day at school, who better to help
demystify the kindergarten classroom than TVO's Gisèle and friends," said TVO
Chief Executive Officer Lisa de Wilde. "We're delighted to be working with
Mongrel media to broaden access to our trusted TVOKids content beyond the TV
and computer screens."
The Get Ready For School DVD features Sticks the squirrel as he prepares
to go to school for the first time. Supported by his Big Backyard friends
Gisèle, Melvin the skunk and Jay the blue jay, Sticks explores the fears and
concerns that all preschoolers face: How do I make a friend? What do I do if I
have a question? What if I get hungry, or have to use the bathroom? Along with
the engaging six-part Get Ready For School video series, the DVD set features
the computer animated Polkaroo's Number Wonders, plus a special CD-ROM
collection of games and activities that kids and parents can do together. Only
Gisèle's Big Backyard offers this unique content, all designed with educators
to complement the learning goals of the Ontario kindergarten curriculum.
"This is an exciting test for TVO on several fronts," added de Wilde. "It
not only allows us to pilot a retail distribution vehicle, it opens up access
to another new revenue stream -- and increasing self-generated revenues is
essential to building a sustainable business model for TVO."
TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires and
stimulates curiosity and thought. TVO's vision is to empower people to be
engaged citizens of Ontario through educational media. For more information,
visit tvo.org or visit TVO's new social media press room at
Where to find TVO
Cable channel 2 (channel may vary in some areas), Bell TV channel 265,
Star Choice channel 353. For more information, visit tvo.org.
For further information:
For further information: Media contact: Jill Javet, VP, Corporate
Relations, TVO, Tel: (416) 484-2630, Mobile: (416) 230-6869, firstname.lastname@example.org