"Turning Heads. Opening Minds": National Post Unveils Bold, New Design

    New look, features, marketing campaign and advertising opportunities

    TORONTO, Sept. 27 /CNW/ - A bold, new National Post hits doorsteps and
desktops today as the national newspaper unveils an innovative and stylish
design alongside a compelling national marketing campaign. National Post
continues its rich tradition of design leadership, delivering its most
substantial redesign since it was established in 1998.
    Maintaining its unique combination of traditional and modern typography
and layout, National Post headlines a list of new features with an innovative
move to vertical, colour-coded banners on the front page of each section.
Breaking through the barriers of conventional design, National Post has
adopted this distinctive, easy-to-use layout for readers and advertisers.
Additionally, the redesign provides creative new opportunities for advertising
that are exclusive to the National Post.
    Built on a foundation of unique design, the CanWest MediaWorks
publication has been recognized nationally as well as internationally for its
layout and elegant style. Earlier this year, the newspaper earned 38
international design awards from the Society of Newspaper Design -
approximately twice the number of any other English-language Canadian
    "Pioneering change in the way only the National Post knows how, we
continue to signal to the market that this is a different kind of newspaper,"
said Douglas Kelly, Editor-in-Chief, National Post. "With constant design
leadership, trusted reporting and provocative opinions, we are dedicated to
delivering a newspaper that's not only informational, but a pleasure to read."
    Developed under the leadership of Gayle Grin, National Post's award
winning Managing Editor of Design and Graphics, the new design includes
features to maximize ease-of-use, including increased sizes of the typeface
and spacing between lines to improve readability; a standardized number of
typefaces; and a cleaner font for charts, graphics and story sideboards. As
well, National Post's redesign accompanies a move to a new size in some
markets, following an industry transition toward an easier-to-handle page
    Maintaining the recent momentum of content developments in Toronto
Magazine, Arts & Life, and Financial Post sections, further editorial
enhancements include:

    -  Lively mix of stories, blog entries and commentary from the fast-
       growing website nationalpost.com that will appear on Page Two of most
    -  Enhanced Investing Pages in Saturday's Financial Post;
    -  Bolstering National Post's roster of commentators with several new
       columnists including Christopher Hitchens, Anne Applebaum and Jonathan
    -  Marketing Page that tracks trends in the advertising and marketing
    -  New features everyday in Arts & Life, Weekend Post and FP Weekends on
       Saturday; and,
    -  Extensive content focus on small business with a new weekly section
       beginning Monday, October 15.

    To promote the innovative design, National Post has embarked on a major
national marketing and branding campaign "Turning Heads. Opening Minds." to
emphasize the impression the newspaper not only makes today as it reveals its
new look, but has been making on its readers since it was first established.
    Designed in-house, the campaign presents creative illustrations depicting
various high profile and thought-provoking story lines on the national and
international stages. The national campaign will make use of radio, outdoor,
web, in-paper, Captivate Network, Cinema Advertising and product sampling
promotional elements.

    About National Post
    The National Post is owned by CanWest MediaWorks Inc., a wholly-owned
subsidiary of CanWest Global Communications Corp. (TSX: CGS and CGS.A,
www.canwestglobal.com). In addition to owning the Global Television network,
CanWest, an international media company, is Canada's largest publisher of
English language daily newspapers, and also owns, operates and/or holds
substantial interests in conventional television, out-of-home advertising,
specialty cable channels, Web sites and radio networks in Canada, Australia,
Turkey, Indonesia, Singapore, the United Kingdom and the United States.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Tammy Bender, CanWest MediaWorks Inc.,
tbender@canwest.com, (416) 442-2177

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