TORONTO, Feb. 20 /CNW/ - Tucows Inc., (AMEX: TCX, TSX:TC) a leading
provider of Internet services to web hosting companies and ISPs worldwide,
today announced that as of February 14, 2008 the Company had over 150,000
Internet domain names in its private domain name portfolio, including the
- Over 1,000 "Gems." These domain names are considered to have the
highest potential value in the portfolio. A sample of 100 of these
names is included below.
- 39,000 Surnames. Tucows owns over 65 percent of North American's
surnames as domain names. These surnames form the foundation of
Tucows' Personal Names Service, a recently launched service that
allows users to obtain their personal name, for example amy@
smith.net for email and amy.smith.net for a web address.
- 22,000 Brandable Names. A brandable domain name is intended to stick
in the heads of users and conveys the nature of the website it leads
to or the business it represents. These domains are sold or leased to
business owners and individuals focused on building a brand.
- 88,000 Direct Navigation Names. Direct navigation names are primarily
monetized through targeted pay-per-click advertising.
"In today's marketplace, domain names are essential for marketing and
brand awareness," said Elliot Noss, President and CEO of Tucows. "Companies,
both large and small, are willing to invest in high-quality domain names to
ensure visibility of their brands and steady traffic to their websites."
"Over the past two years, Tucows has built a portfolio of domain names
that we view as one of the best in the world. We have sold thousands of these
names to date, and we will continue to pursue sales of domain names from our
portfolio both individually and as bundles."
Bill Sweetman, General Manager of the Tucows Domain Portfolio, added, "In
addition, we have put our resources toward building a proprietary set of tools
that allow us to grade and segment our inventory of domain names so we can
make smarter and faster decisions in domain name transactions. While we cannot
quantify our portfolio in financial terms, we believe this portfolio will be
of great value to Tucows, and it is an integral part of our strategy to unlock
value in the company."
To best obtain value from the domain names, the Tucows portfolio team
strategically sells some of its names via live and silent auction, some are
bundled and sold individually to interested parties, and some are leased to
businesses on a multi-year term. In addition, some names are sold as Premium
Names through the Company's network of resellers.
"Tucows should be considered one of the premier providers of domain names
on many levels," said Sweetman. "The Tucows team is very focused on
identifying the highest quality names available, and executing on our strategy
to further monetize the Tucows Domain Name Portfolio for the benefit of the
Company and our shareholders."
A sampling of the some of the key Tucows domain name assets include the
following list of 100 names:
In addition to historical facts or statements of current condition, this
press release contains forward-looking statements within the meaning of the
"Safe Harbor" provisions of The Private Securities Litigation Reform Act of
1995, including statements regarding the potential portfolio value of the
domain names and Tucows' continued pursuit of sales from its domain name
portfolios. Forward-looking statements provide Tucows' current expectations or
forecasts of future events. Actual results could differ materially from those
reflected in these forward-looking statements due to the market for such
domain names and the general financial and economic conditions affecting the
Internet and technology industries. Given these risks and uncertainties, any
or all of these forward-looking statements may prove to be incorrect.
Therefore, you should not rely on any such factors or forward-looking
statements. Tucows undertakes no obligation to update publicly any
Tucows provides Internet services for hosting companies and ISPs. Through
our global network of over 9,000 service providers we provide millions of
email boxes and manage over eight million domains. Tucows is an accredited
registrar with ICANN (the Internet Corporation for Assigned Names and
Numbers). We hold a domain name portfolio of over 150,000 domain names that
are available for sale, monetized through advertising and support our
wholesale Personal Names Service. Our Retail division sells Tucows services to
consumers and small business owners through Domain Direct and NetIdentity.
Tucows.com remains one of the most popular software download sites on the
Internet. For more information please visit: http://about.tucows.com.
For further information:
For further information: Leona Hobbs, Director, Communications, Tucows,
(416) 538-5450, firstname.lastname@example.org; Charles Messman, President, MKR Group, (323)