TrueContext Enables Seamless Sales Mobility via Integration with HP Service Delivery Platform

    Innovative Approach Combines Mobile Smart Client and Web Services and to
Enable Fast Development of Rich, Network-Aware Mobile Business Applications

    ORLANDO, FLA., March 27 /CNW/ - At the CTIA Wireless 2007, TrueContext
today announced the availability of seamless mobile sales automation with
Pronto, its mobile workforce automation service, running on networks which
support SMS notifications and multi-media conferencing using the HP Service
Delivery Platform. Pronto enables mobile sales and service workers to speed up
and improve a range of business processes in the field with a fully
customizable set of mobile applications available without requiring coding or
server installations. Through integration with HP Services Marketplace
(powered by HP SDP), automated voice conferencing and SMS alerts triggered by
Pronto Mobile CRM and Order Entry applications immediately connect mobile
sales teams to hot leads and customer service on the fly.

    TrueContext is a premier member of HP's Services Marketplace,
participating in HP's Outreach Developer Forum for training and hands on "best
practices" on SOA and integration with the Service Delivery Platform. The HP
Services Marketplace is designed to create efficiencies for network operators
in their service creation and deployment lifecycle. Powered by the HP
Third-party Framework, a cornerstone of HP SDP, it provides an easy and
powerful way for services and applications, such as Pronto, to seamlessly
leverage network-based capabilities from mobile network service providers to
enable rich and integrated experiences.

    "We are very pleased to extend our collaboration with HP by becoming a
Services Marketplace partner and integrating Pronto mobile applications with
the HP Service Delivery Platform," said Alvaro Pombo, President and Executive
Chairman at TrueContext. "HP's SDP provides a standardized and secure way for
applications, such as Pronto, to tap into network-based capabilities and
enable customers to seamlessly extending their sales processes into the

    "TrueContext is a valued participant in the HP Services Marketplace and
specifically our Outreach Developer Forum," said Sandy Shillinger, Worldwide
Program Manager, Communications, Media & Entertainment at HP. "Both programs
create an environment where solutions providers like TrueContext can cooperate
with operators to speed innovative services to market -- and reduce cost and

    Pronto makes it easy to extend business processes to mobile workers with
ready-to-use mobile applications, flexible customization, and secure web-based
data management for Windows Mobile and BlackBerry.

    About TrueContext

    Pronto is a service of TrueContext, which operates offices across North
America. Businesses enjoy fast and flexible field force automation without
high upfront costs, IT requirements, or compromises on experience. TrueContext
received the Mobile Innovation award at the Microsoft 2006 Worldwide Partner
Conference. For more information about TrueContext or Pronto visit or

For further information:

For further information: TrueContext Corporation Lynnette McLaughlin, +1
613-599-8288 x1141

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