True Patriot Love Foundation Launches Canadian Corporate and Community Leaders Pledge Support to Military Families

    TORONTO, June 18 /CNW/ - Joined by prominent military, business and
community leaders and military family members, Chair Shaun Francis today
announced the launch of the True Patriot Love Foundation.
    "The mission of True Patriot Love is to give all Canadians an opportunity
to pay tribute to the quiet dedication of military families whose sacrifices
they make on our behalf often go unnoticed," said Shaun Francis, Chair. "When
our soldiers serve in the name of freedom, their families make sacrifices in
terms of separation, anxiety and loss."
    The organization, founded by corporate and community leaders, is
dedicated to raising funds for programs to improve the well-being of members
of the Canadian military and their families, and to celebrate their selfless
service. The Foundation strives to help meet the needs of Canadian heroes
serving at home and abroad, as well as the needs of the families who support
    The Foundation's signature event is the annual True Patriot Love Tribute
Dinner, with the inaugural event taking place on the eve of Remembrance Day
(November 10, 2009) at the Metro Toronto Convention Centre. To date, the
Foundation has raised approximately $300,000 towards its goal of $1.75
million+ for the Dinner. With over 1,500 guests in attendance including
military family members, the program will feature political and military
leaders as well as Canadian artists and entertainers.
    The proceeds of this year's Tribute Dinner will be dedicated to the
Military Family Fund (MFF), established and championed by General (Rt'd)
Hillier when he was Canada's Chief of Defence Staff. The purpose of the MFF is
to quickly step in to assist military families faced with unforeseen and often
urgent needs that have resulted from conditions of service, including
rehabilitation, education, financial assistance in the case of injury or
death, and urgent and extraordinary financial demands where the ability to
provide family necessities is at risk.
    The Honourary Chair of the Tribute Dinner is General (Rt'd) Rick Hillier
and the current Chief of Defence Staff, General Walt Natynczyk is the Guest
    "I am impressed by your energy and dedication to make the True Patriot
Love Gala a hallmark fundraiser for the Military Family Fund," said General
Walt Natynczyk. "Our families are the strength behind the uniform and we have
made a promise to them that we will care for them. We will care for them and
we will care for our wounded warriors."
    Many other great Canadians have lent their names to the event including
Prime Minister Harper, Michael Ignatieff, Jack Layton and Elizabeth May.

For further information:

For further information: Ms. Bronwen Evans, Director, True Patriot Love
Foundation,, (416) 350-8374,; Karen Miller, Fundraising and Dinner Director at the
Dinner Office at K.I.M. Inc., (416) 224-9990,

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