Triumph Inspiration Award 2009

    -  The Global Lingerie Design Competition Heads Into its Second
       Round, This Year Under the Motto of "Icons"

    -  Cross reference: Picture is distributed via EPA (European Pressphoto
       Agency) and can be downloaded free of charge at: -

    MUNICH, Germany, Jan. 19 /CNW/ - Underwear manufacturer Triumph is
kicking off 2009 with the second launch of its global lingerie design
competition for young fashion and design students. This year, young talents
will not only be selected by the prestigious jury in Milan, they will also be
chosen by visitors to the website who
will also be able vote on who should receive the award.
    Creative young talents from around the globe have been called upon to
unleash their inspiration under the guidance of the design motto "Icons." The
aim is to interpret an icon they have freely selected on their own and then
create a one-of-a-kind design showpiece made up of one bra and one pair of
    Just as in 2008, this year's prizes will include a good deal of money for
first place, 15,000 Euros, along with an opportunity to adapt the winning
design together with the Triumph design team into a commercial underwear set.
This set will be delivered on a hanger date in 2010 to Triumph stores around
the world as a limited line. Second and third place winners will go home with
10,000 and 5,000 Euros respectively. All national winners will receive a
chance to take part in the International Finals during the Milan Fashion Week.

    International Finals in Milan in the presence of an expert jury

    The winner of the Triumph Inspiration Award will be announced in
September 2009 at the International Finals during the Milan Fashion Week. All
competition participants will have pre-qualified themselves for the Finals in
Milan at their own national competitions.
    Online voting at
    Visitors to the website will
also be able to cast their own personal vote on the submitted entries from
August 31 to September 13, 2009. The online community will thus be able to
decide which designs are their favourites. The design receiving the most votes
online will then enter the Finals in Milan with one set vote in the expert
jury. A winner will also be drawn from all those who voted for this favourite
and this person will be able to travel to Milan and take a seat with the jury
at the International Finals, to personally represent the online community.

    Triumph Inspiration Award as a launching pad for a professional career

    With the Triumph Inspiration Award initiated in 2008, Triumph wants to
offer young design talents a launching pad for a possible professional career
in the lingerie industry. The annual student competition stands under a
variety of design mottos and honours creative and innovative submissions from
the underwear line. It then enables winners to sell a limited series of their
designs at Triumph stores. In 2008, a jury made up of designer duo Viktor and
Rolf, famous international model Helena Christensen, celebrated photographer
Ellen von Unwerth, Chief Purchasing Officer and Creative Director 'Sarah from
colette', top Chinese model Lv Yan and Jan Rosenberg from Triumph decided to
give the award to the design "Under Skin" by Midori Matsuo of Japan. The
commercial version of this design will be available at selected Triumph stores
around the world starting in August.
    "Dealing with trends from art, culture, fashion and lifestyle that we
depict anew in every collection is part of our daily work. After the
impressive results in 2008, we are especially pleased to be able to share our
enthusiasm for the lingerie sector with talented young designers this year as
well and invite them to discover the exciting world of lingerie for
themselves," says Jan Rosenberg, Global Head of Sales and Marketing for
Triumph International.

    Triumph International is one of the world's largest manufacturers of
underwear. With its major brands Triumph(R), sloggi(R), Valisere(R) and
HOM(R), the company distributes its products in more than 120 countries.
Triumph employs a staff of more than 43,000 and posts sales of 2.5 billion
Swiss Francs (2007).

For further information:

For further information: Karin Lukarsch, Phone: +49(0)89-5111-8339,

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