Trinity Mirror plc selects the Enpocket Platform

    UK's largest newspaper publisher builds on mobile CRM capability

    LONDON, March 15 /CNW/ - Enpocket, the Intelligent Mobile Marketing(TM)
company, today announced that Trinity Mirror plc has selected its platform for
mobile marketing and mobile CRM across the group's portfolio of national and
regional titles.

    The Enpocket Platform allows operators and large publishers to transform
their consumer data into intelligence that is used to optimise sales and
marketing programmes. Enpocket's solution will be used by Trinity Mirror,
covering their portfolio of over 500 media brands, to deliver integrated
mobile marketing that meets consumers' personal interests while driving new

    The Enpocket Platform is set up to track and monitor every mobile
interaction with Trinity Mirror properties, from SMS competitions to mobile
content purchases. Trinity Mirror's mobile suppliers have integrated with the
Platform, enabling Enpocket to create a real time view of mobile activities
and revenues across titles, and to build detailed consumer profiles for future
marketing activities.

    "Mobile is a rapidly growing area for us, and it's therefore fundamental
that we build a better understanding of our customer behaviour for ourselves
and our partners. The Enpocket Platform gives us the ability to collect and
analyse mobile data, and execute campaigns based on consumer profiles," said
Adam Goran, Head of Interactive Services at Trinity Mirror.

    "The work we are doing with Trinity Mirror demonstrates how forward
thinking media owners now see data as a core asset. It's encouraging to see a
large and diverse media group capturing transactional and behavioural
information so it can create a deeper relationship with its mobile audience,"
said David Barker, MD Europe, Enpocket.

    About Trinity Mirror plc:

    Trinity Mirror is the UK's largest newspaper publisher, with a portfolio
of more than 500 media brands. This includes some 240 local and regional
newspapers, five national newspapers and four sports titles, as well as over
300 websites. With its headquarters at Canary Wharf in London, the Group
employs approximately 11,000 people in centres across the UK.

    About Enpocket

    Enpocket, the Intelligent Mobile Marketing(TM) company, enables
organizations to foster and maintain valuable relationships with mobile
consumers. Enpocket technology powers the mobile marketing efforts of
operators and media companies around the world, and Enpocket services help
leading brands effectively market in the mobile channel. Customers include the

    --  Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange,
Airtel, Virgin

    --  Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Chrysalis,
Sony Pictures, TNT, Trinity Mirror

    --  Brands: Ford, McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola,
Samsung, Panasonic, BenQ-Siemens, Sprite and GM.

    Enpocket has offices in Boston, London, Singapore and Mumbai. To learn
more, see

For further information:

For further information: Enpocket Stephanie Myers, 617-262-2786 Public
Relations Manager

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