TribalGlu Brings Innovative Wireless Community to the U.S.

    Industry pioneers to unveil mobile social networking phenomenon at SF &
NY Trade Shows

    LOS ANGELES, October 17 /CNW/ - New Zealand-based wireless
telecommunications company TribalGlu is expanding their international business
into the United States and will be making their debut at the CTIA trade show
October 23-25 in San Francisco and the ad:tech show November 5-8 in New York.
At these conferences, TribalGlu will unveil an innovative mobile community
solution that will enable U.S. companies to brand and customize mobile social
networking solutions to market to their customer bases.

    TribalGlu's wireless community solutions have been prominently featured
on carrier portals such as Vodafone Live, Rogers AT&T (Canada), Optus, and
Telstra (Australia). TribalGlu's product infrastructure enables end users to
seamlessly communicate via wireless technology on any wireless network, and on
any mobile handset. TribalGlu pioneered SMS Voting, TXTchat, Text2Win and TV
interaction services in the New Zealand market, and recently expanded into
international markets including Australia, Canada, and the United States.

    TribalGlu's unique approach includes both SMS and WAP compatibility
giving them a distinct competitive advantage in the U.S. market. The
combination of these enhanced wireless capabilities including text messaging,
chat rooms and user generated content capabilities results in a product that
will revolutionize the way individuals engage one another via mobile phones,
and how brands can interact with their consumer audiences using the mobile

    About TribalGlu

    TribalGlu, a subsidiary of Lateral Profiles Ltd. based out of New
Zealand, has focused on building communities of passionate mobile users since
1999. TribalGlu's technology aided in the success of New Zealand Idol and The
Apprentice by making the mobile device an interactive channel for marketing
and branding, creating an entirely new way brands communicate with people.
With a primary focus on bespoke software and development for companies in the
communications sector, TribalGlu spearheaded efforts at introducing TXTchat,
SMS Voting, Text2Win sales promotions, and TV interaction services. TribalGlu
currently spans the globe with its operation capabilities, providing secure
and effective corporate solutions to telecommunications advances.

For further information:

For further information: for TribalGlu Aram Nadjarian, 323-533-4523

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