Tribal DDB Worldwide Becomes First Digital Shop to Win Global Agency Network of the Year

    Advertising Age Gives Unprecedented Award

    NEW YORK, Jan. 21 /CNW/ -- Advertising Age announced today that it has
named Tribal DDB Worldwide as its Global Agency Network of the Year. This
marks the first time in history that a digital company has ever won the honor.
    "I could not be more proud of my Tribal DDB colleagues all around the
world. This is a true testament to the exceptional talents that populate our
network - and to the exciting future of our company," says Worldwide Chief
Executive Officer, Matt Freeman.
    Since its inception, Tribal DDB has consistently ranked at the top of its
industry as measured by both revenue growth and awards. This year's
achievement comes on the back of the success in 2007 of nine new office
openings, thirty-one major new business wins and over seventy-five major
awards reflected across all regions and various categories including media,
direct marketing and mobile.
    "Tribal has a great understanding of the DNA of a brand, and they can
look across the landscape. They really aren't about the medium; they are about
the idea," said Susan Smith Ellis, CEO of (RED), a Tribal DDB client and
former Omnicom Group executive.
    "Tribal today has become a legitimate rival to the global networks,
recognized by its clients as a brand partner with the new-media savvy many
marketers crave," said Advertising Age.
    "Matt Freeman and his entire Tribal DDB team have done an amazing job in
delivering inspiring ideas that are driving growth and value for clients. The
work speaks for itself," said Chuck Brymer, President and CEO of DDB Worldwide
    Despite the increasingly large size of Tribal's global network, the
company takes a collaborative and borderless approach to serving clients'
business. This "collective brain" culture has led to highly effective and
awarded work across a multitude of different media and geographies.
    In Asia its viral campaign for McDonald's in 2007 won "Top 10 Best
Campaigns in Asia" and "Top 10 Best Interactive Campaigns in China" by Media
and Digital Media respectively. In Germany, for telecom giant Deutsche
Telekom, it handles the entire account, including creative, media, direct and
digital. In North America, just shortly after being named Nokia's digital
agency of record for mobile-phone division, Tribal was chosen to develop their
central idea for its 2008 ad platform over all its partners.
    "The idea that they brought back was really impressive," says Nicki
Purcell, senior digital marketing manager for Nokia. "It was much broader than
just the digital space. It was something that captured what Nokia was trying
to do across platforms."
    Tribal DDB Worldwide ( is headquartered in New York and
includes 44 offices spanning 25 countries throughout the Americas, Europe and
Asia Pacific region. In 2006 Tribal DDB received accolades from The Wall
Street Journal, Businessweek, Forrester Research Inc. and more. In 2005 Tribal
DDB was named Interactive Agency of the Year by Adweek and the Cannes
International Advertising Festival where it took home the most Lions and the
Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group's (NYSE:   OMC)
DDB Worldwide.

For further information:

For further information: Christina Cubeta, Tribal DDB, +1-212-515-8349, Web Site:

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