Tri-Vision V-Chip licensing update FCC mandate on flexible V-Chip in full effect


    TORONTO, March 1 /CNW/ - Tri-Vision International Ltd./Ltée (TSX:TVL)
announced today that March 1st, 2007 marks the official date of the Federal
Communication Commission (FCC) full mandate to include flexible V-Chip in
digital television receivers with or without associated display in the United
    As of today, all TV receivers and other broadcast reception devices (e.g.
VCRs, set-top boxes, digital video recorders, etc.) require digital tuners
known as "ATSC tuners" which are necessary to facilitate "open" V-chip
software. On February 17, 2009 analog television signals in the U.S. will no
longer be available and the transition to all digital broadcasting will be
complete. Tri-Vision is watching the US retail market closely in an attempt to
determine the appetite in the US market for evolving uses of digital
television receiver products including computers with television capability,
IPTV, mobile TV and digital to analog set top boxes and tuner equipped
recording devices.
    Tri-Vision's U.S. Patent licensing campaign, which began as an
information program in October 2004, now includes 42 licensees. The Company is
at various stages in the pursuit of licensing deals with the remaining
manufacturers including major brand and OEM manufacturers that hold
significant market share. As with the successful Canadian licensing campaign
it is Tri-Vision's goal to license all digital television receivers sold in
the US market.
    Due to the complexity of these contracts that cover the life of the
patent (until 2016), it is the Company's experience that the process of
signing a license may take many months. Assuming manufacturers follow the US
Government digital tuner mandate, all television receivers in the US will
include digital television tuners by the end of fiscal 2008. However, once the
manufacturers are licensed, Tri-Vision will be entitled to collect royalties
on sales that date back to the beginning of use of Tri-Vision's technology.
    The Company still stands on the long-term policy of taking the time and
considerable effort to license the US market on a commercial basis the same
way it has with the Canadian market, which has proven effective with
approximately 98% of the Canadian market already licensed. In the Canadian
market, Tri-Vision resorted to legal means in only five cases. All cases
reached a favorable conclusion.

    About Tri-Vision:

    Tri-Vision International Ltd/Ltée is a public company founded in 1986.
Shares of the Company trade on Canada's Toronto Stock Exchange (TSX) under the
symbol TVL. Tri-Vision operates two wholly-owned subsidiaries: Tri-Vision
Electronics Inc. and Think Broadband Solutions Inc.

    Tri-Vision Electronics Inc. - Licenses V-chip globally and owns the sole
    rights to U.S. V-chip Patent No. 5,828,402 and Canadian V-chip Patent
    No. 2,179,474 and 2,342,045. This subsidiary also markets Data Video
    Distribution Systems, Secure Pay TV, Addressable Pay TV (pay per view),
    Hotel Pay TV and Cable TV equipment worldwide.

    Think Broadband Solutions Inc. - Authorized Canadian Distributor to
    Canada's broadband industry for Scientific Atlanta, PCT North America,
    Andrew Corp. and Conax. The division specializes in digital video system
    design and integration, in-country equipment sales and supply, logistical
    support, niche product design and development, in-house and offshore
    manufacturing capabilities.

    To receive Company news releases, please email and mention
"TVL news" on the subject line.

        To find out more about Tri-Vision International Ltd. (TSX: TVL),
                   visit our website at

    %SEDAR: 00004162E

For further information:

For further information: CHF Investor Relations, Jeanny So, Broker
Relations Specialist, Tel: (416) 868-1079 ext. 225, Email:

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