Treo - Take One! Consumer Loan Program Launches for Treo Mobifest Toronto 2007

    Palm Canada to Place Treo Smartphones in Hands of Budding Filmmakers at
    No Charge; Consumer Loan Program to Support Creation of Mobile Movie
    Shorts for "Caught on Treo" Category

    TORONTO, Oct. 18 /CNW/ - Palm Canada today announced Treo - Take One!, an
innovative consumer loan program to make Palm(R) Treo(TM) smartphones
available on a loan basis to aspiring filmmakers submitting mobile movies for
Treo Mobifest Toronto 2007. Film submissions for the Best "Caught on Treo"
Short Shorts category must be shot on a Treo smartphone and run no more than
30 seconds. The deadline for submission is Oct. 31.
    "Filmmaking talent runs deep in Canada, yet not everyone has the
financial means or tools available to bring their creative ideas to life,"
said Michael Moskowitz, vice president, Americas International, Palm, Inc.
"The notion of signing out a Treo smartphone as one would sign out a book from
the library - albeit on a much smaller scale - is a great way to support
Mobifest and Canadians' fascinations with consumer-generated content."
    Created to recognize excellence and innovation in made-for-mobile films,
Mobifest Toronto is an international competition committed to the development
and promotion of mobile filmmaking.
    Filmmakers interested in participating in the Treo - Take One! Program
can learn more and apply online at

    Treo Movie Making - Tips & Tricks

    -  Add graphics - Don't depend solely on audio - it's not a
       requirement. Use graphics to tell the story as well.
    -  Use subtitles - Remember the small screen. If using subtitles or
       other words on the screen, make them big.
    -  Follow the light - Take videos in bright lighting conditions. For
       low-light or night shooting you can try the following:
         - Shed more light on the object before capturing the video;
         - Shoot near a lamp, window or other light source; or
         - Move to brighter lighting environments, such as a well-lit office
           or outside in daylight.

       Things to remember:

         - Don't take videos with the subject in front of a light.
         - The brightest light source should be behind the videographer, so
           it illuminates the subject's face.

    -  Avoid wide shots - When shooting, keep in mind that people are
       watching on a small screen. Wide shots cause movies to lose detail.
    -  A steady hand is key - Mobile filmmaking doesn't work well with fast
       pans, zooms or shaky running movements. Establish steady, clean shots.
    -  Time is of the essence - Keep your video short; ideal length is less
       than one minute.

    Treo Mobifest is the largest worldwide festival of films made for mobile
and is now accepting submissions at All finalists will have
their movies showcased at the Isabel Bader Theatre awards event in Toronto on
Tuesday, Nov. 20, 2007.

    About Mobifest

    Mobifest is a leader in providing exhibition and distribution
opportunities for mobile filmmakers. Other Mobifest events include Mobifest
Barcelona and Mobifest LA, a joint production with the Animation Show.
Mobifest is a production of Mobigardens Corporation. For more information on
voting, judging criteria, sponsorship opportunities, rules and regulations, or
to enter online, please visit

    About Treo Smartphones

    Today the Treo smartphone is available with the Palm OS(R) and Windows
Mobile(R) operating systems, providing a great range of choices to help
consumers, mobile professionals and businesses stay competitive in a
continually changing market. But mobile computing isn't all about work, and
Treo provides just the right mix of work/life balance to fit any lifestyle.
    With carrier activation, Treo smartphones seamlessly combine a
full-featured mobile phone with email, an organizer, messaging and web access
capabilities in a compact yet easy-to-use device.(1) In addition, Treo
smartphones feature a built-in QWERTY keyboard for fast and efficient data
input. The keyboard, five-way navigation button and other design features make
it possible for you to get more done-in fewer steps and with just one hand.
Treo smartphones are lightweight and small enough to fit in your pocket.
    Treo smartphones are compatible with GSM and CDMA networks, giving
customers a choice in mobile operators worldwide.

    (1) Within wireless service coverage areas only. Availability and
        coverage depends upon carrier and the geographic scope of
        international roaming agreements. Email, messaging and web access
        requires data services from a mobile service provider at an
        additional cost. VPN may also be required.

    Treo is among the trademarks or registered trademarks owned by or
licensed to Palm, Inc. All other brand and product names are or may be
trademarks of, and are used to identify products or services of, their
respective owners.

For further information:

For further information: MEDIA CONTACTS: Jill Yetman, Laura Watton,   
Environics Communications, Inc. for Palm Canada, (416) 969-2722, (416)

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