Travel Environment Delivers Better Clicks

    TORONTO, Aug. 11 /CNW/ - has tracked banner ad performance
for travel offers and finds that offers which appear in a targeted travel
environment perform better than travel offers displayed in broad reach media.
    Offering travel product in a specialized travel environment increases
click rates to 2%, as compared with click through on horizontal publications
averaging as low as 0.26%.
    Wolf Paunic, newly appointed Director of Sales for, says:
"In my lengthy experience of promoting travel product through a variety of
media, I have not found general consumer sites very effective for travel. It's
a shot in the dark. If you're not in the market for new shoes, it's unlikely
you'll step into a shoe store. Why click on a travel ad when you're reading
about baseball?"
    Wolf stressed that "In an economic environment where every marketing
dollar needs to translate into sales, it is critical to consider
as an integral part of travel distributors' B2C marketing plans."
    The same trend can be found across many industries. Niche websites with a
high affinity for the product can easily outperform mass market ones. Even
when compared to broad search environments, advertisers report
lower travel distribution costs than ad words. delivers daily travel news updates, in-depth insider
expertise and video commentary in an entertaining and relevant style. The high
quality content generates strong loyalty, with 30% repeat traffic of 9+ visits
per month.
    Wolf Paunic, Director of Sales for Take Off is based in Toronto,
and can be reached at or by calling 416.271.1167.

For further information:

For further information: Nina Slawek,,,
(416) 926-8092

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