Trapeze Opens Up Shop In New York

    TORONTO, April 28 /CNW/ - To view this Social Media Release, please enter
the following address in your web browser.

    Trapeze, a leading interactive agency, has opened up shop in New York
City. Capping a stellar year in 2008 with a recent run of new business wins,
Trapeze is taking full advantage and expanding its presence south of the
    With a strong roster of current US clients, including Disney, CBS, and
restaurant chain Bonefish Grill, the New York office will help the agency
provide even greater service to its customers, while broadening its access to
incredible interactive marketing opportunities and talent.
    In a climate of shrinking traditional advertising budgets, marketers are
increasingly interested in the highly measurable and often far more cost
effective alternatives found in web marketing.
    "Some shops may opt to retreat during the current economic storm," says
Trapeze's President Rob Balfour, "But we think that our expertise in
connecting brands with customers online makes this a great time to help
clients continue to build their businesses."
    The Manhattan office will be headed up by Trapeze's veteran VP of
Business Development Andrew Cherwenka. With an extensive sales and technology
background, Cherwenka co-founded one of the largest Facebook Developers Garage
in North America, FacebookCamp Toronto. He has also been tapped by Facebook's
headquarters to run the Developer Garage series out of New York.
    "Andrew knows what makes Trapeze an exceptional digital agency," Balfour
says. "Combine this with thought-leadership in digital marketing and his
client relationship skills, and he's the ideal candidate to drive our New York
    As an award-winning pure-play digital agency, Trapeze has been dedicated
to the digital space since 1999. With a foundation established in
entertainment marketing for Hollywood studios, the agency's portfolio grew to
encompass work for global brands across multiple verticals including consumer
packaged goods, automotive, consumer electronics, and retail. In 2008, Trapeze
won the Best in Retail Webby Award for its IKEA Mattress Site, one of only
five Canadian shops to take home a Webby that year.
    Now with its own piece of New York real estate, Trapeze is set to make
in-roads with its distinctive capabilities and take its place in NYC's dynamic
marketing community.

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