TransWorks and Minacs unveil new brand - Aditya Birla Minacs

    TORONTO, Dec. 3 /CNW/ - TransWorks and Minacs today announced the
renaming of their combined entity as Aditya Birla Minacs (subsidiary of Aditya
Birla Nuvo). The unveiling included the launch of a new website to reflect the
company's new identity and multinational footprint.
    Mr. Dev Bhattacharya, Managing Director, Aditya Birla Minacs said, "The
new identity leverages both the Aditya Birla and Minacs brands and creates a
unique, yet recognizable symbol. We have woven our capabilities into a single
brand with one goal--to set the industry benchmark in the global business
process outsourcing arena".
    He added, "We have already seen significant gains globally over the past
few months through our strong customer relationships and the
'same-shore/nearshore' capability that we today possess. The new brand will
continue to reiterate our commitment to clients and employees."
    "Aditya Birla Minacs will introduce new services that add value and
identify ways to consistently improve our customers' businesses. Our global
presence with 33 centers and best-in-class methodologies will help us grow
into new markets and strengthen the level of service we offer to our
    The new logo for Aditya Birla Minacs carries with it the brand equity of
the US$24 billion Aditya Birla Group, which is a worldwide leader in its
various businesses. It also leverages the 25-year-long Minacs success in North
American and European target markets.
    In June 2006, TransWorks acquired Minacs, Canada's leading business
process outsourcing company.

    About Aditya Birla Minacs (formerly TransWorks/Minacs)

    Aditya Birla Minacs (formerly TransWorks/Minacs) is a subsidiary of
Aditya Birla Nuvo (part of the Aditya Birla Group). The company currently
employs over 11,000 employees across 33 facilities in Canada, Germany,
Hungary, India, United Kingdom, United States and Philippines and provides
services in 28 languages. Aditya Birla Minacs delivers superior outsourced
solutions to Global 1000 automotive, financial services, technology and
telecom companies. Aditya Birla Minacs adheres to the highest standards of
quality, data security and confidentiality of client information and is
certified to the COPC-2000, ISO 9001:2000 and ISO 27001 Standards. For further
details visit

For further information:

For further information: North America and Europe: Jeff Williams,
Executive Vice President, Sales and Corporate Marketing, Aditya Birla Minacs,, (416) 380-3782; APAC: Suyog Shetty,
Marketing & Communications, Aditya Birla Minacs,, 91 80 4109 6043

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